Transcript My Body Trainer.ppt

MyBodyTrainer.com
Trudy Mitchell, M.S., CSCS
Business Overview
Potential clients
– Find us on World Wide Web
– Referred by health professionals
– Referred by other clients
They sign up (with credit card)
We provide (via email)
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Personalized fitness program
Personalized weight-control program
Personalized diet and nutrition program
Encouragement and motivation
We sell equipment, supplies, supplements,
exercise videos
Our Clients
Athletes
Bodybuilders
Weight-loss clients
Heart patients
Others who want to look
and feel better
Five Sides to Fitness
Motivation
Flexibility
Strength
Training
Nutrition
Cardio Exercise
Products and Services
Personalized Fitness Programs
Clients fill out our Web-page forms
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Current weight
Weight goal
Strength pretest
Cardio pretest
Our personal trainers customize program
Correspond through email
– Provide exercise guidelines
– Provide motivation
– Answer questions
Personalized Diet
Clients fill out our Web-page forms
– Current diet from 3-day log
– Health status
Our personal trainers customize
program
Correspond through email
– Provide
– Provide
– Provide
– Answer
nutritional guidelines
weekly menus
motivation
questions
Strength-training Equipment
Free weights
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Solid dumbbells
Adjustable dumbbells
Barbells
Triceps bar, shrug bar,
squat bar
Machines and benches
– Universal machines
– Specialized machines
– Weight benches
Other equipment and
supplies
Cardio-training Machines
Treadmills
Rowing machines
Step machines
Exercise cycles
Dietary Supplements
Multivitamin
Specific vitamins
Sports drinks
Nutrition shakes
Amino acid and
vitamin cocktails
Health bars
Exercise Videos
Aerobics
Kickboxing
Spinning (exercise cycling)
Motivational
Expansion Needs
Expense Items
Amount Needed
CSCS Employees
$140,000
Other Employees
$215,000
Inventory
$145,000
Rent
$20,000
Total
$520,000