Transcript Sandra.ppt

The application of the BSC model to guide
the Hi-Tech company strategy
management – A case study
Presenter : Sandra Chen 陳奕嘉
Instructor : Kate Chen 陳姿青
December 21 ,2009
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Contents
• Introduction
• Literature Review
• Methodology
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Introduction
• Research Background
• Purpose of the Study
• Limitation and Delimitations
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Introduction
Research Background
High-tech companies face the challenges of
increased competition and a highly unpredictable
business environment, they are seeking a new
ways to evaluate performance and meet their goals.
(Missroon, 1999)
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Introduction
Research Background
The BSC(Balanced Scorecard) is a highly
effective tool for helping corporations in their
decision-making processes.
(Missroon, 1999)
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Introduction
Research Background
The BSC offers detailed information that
be showed by both financial and non-financial
measures.
(Kaplan & Norton, 1992)
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Introduction
Research Background
In light of its potential effectiveness, the BSC
model continues to be revised and updated in
order to enhance its applicability to different
corporations and operating environments.
(Cobbold & Lawrie, 2002)
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Introduction
Purpose of the Study
1.To utilize the BSC to analyze the business
process reengineering efforts of high-tech
companies.
2.To determine whether it is an effective
strategic management tool.
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Introduction
Limitations and Delimitations
1.No primary data were gathered from the
companies or employees themselves.
2.This study only conducted a primary case
study analysis of the specific high-tech
corporation.
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Literature Review
• Conceptual Framework of the BSC
- Definition
- Origins and Evolution of BSC
- Three Generations of BSC
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Literature Review
• Conceptual Framework of the BSC
- Definition
The BSC is a strategic management tool for
company strategy and key performance, a balance
in five major parts.
(Kaplan & Norton, 1992)
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Literature Review
• Conceptual Framework of the BSC
- Origins and Evolution of BSC
Year
1988
1990
1992
1999
Event
KPMG designed a performance evaluation system for
APPLE.
Research plan called “evaluation of future organization
performance” completed.
The project published in Harvard Business Review.
The development of four perspectives.
Innovation and learning rename to learning and growth.
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Literature Review
• Conceptual Framework of the BSC
- Three Generations of BSC
In their article, Cobbold and Lawrie (2002) described
three generations of BSC.
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Literature Review
• First Generation
(Kaplan & Norton,1992)
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Literature Review
• Second Generation
(Cobbold, 2002)
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Literature Review
• Third Generation
- Create a destination statement
- Identify strategic objectives
- Assign the strategic objectives to the four different
perspectives
- Select and construct measures
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Methodology
• Research Design
• Data Collection
• Data Analysis
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Methodology
• Research Design
A case study analysis of high-tech corporations,
and focus on the business re-engineering efforts
conducted by the corporation during the early
to late 1990s, the efforts to reverse ongoing
financial losses.
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Methodology
• Data Collection
Data and information of this research were collected
from articles on journals and the Internet.
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Methodology
•
Data Analysis
1. The strategic objectives and business re-engineering
efforts for the company was presented.
2. These efforts were analyzed within the four
perspectives.
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• Thank you for your listening !!
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