The World’s First Smart Toy™

What is it?

• • • • • Powered by iPhone / iPod Voice input Educational Interactive activities Ever-evolving http://ubooly.com | [email protected] | © 2012 Ubooly

Market Opportunity

“There are now more iPhones sold than babies born in the world every day.” – The Next Web 77% of iPhone 4 sales were upgrades. CNN 29% of children already play with smartphones CSM Research http://ubooly.com | [email protected] | © 2012 Ubooly

Where we’re at

• • • • • Provisional Patent 30 beta families Mom approved $18,000 in pre orders Ready for production http://ubooly.com | [email protected] | © 2012 Ubooly

Revenue Streams

E-commerce Channel Partners Subscription Content In-app sales

Lifetime value per customer:

$37+ http://ubooly.com | [email protected] | © 2012 Ubooly

Channels

Oct 2013-2014 National retail $8m + Mar 2012 Pre-orders $25k May 2012-2013 E-Commerce Oct 2012-2013 Boutique stores $200k $500k These figures represent 1 st year sales from channel + digital content.

http://ubooly.com | [email protected] | © 2012 Ubooly

The Team

Carly Gloge – CEO President of Warb Branding / UX for 100+ businesses Gavin Lee – COO Founded Project Sustain (acquired) Placed products in Target, Toys R Us, and Best Buy Isaac Squires – CTO Sr. VP at GeniusRoom Software engineer at Sun, NICTA, and National Instruments.

Caren Shalek – Advisor VP of Consumer Products at Mattel/Fisher-Price Licensed Tickle-Me-Elmo http://ubooly.com | [email protected] | © 2012 Ubooly

Investment Opportunity

$500k

(convertible note) $175k – tooling / production $30k – contractors: voice / writers $200k – key hires $95k – tradeshows, travel, legal, misc Accelerated Growth / 2 nd round http://ubooly.com | [email protected] | © 2012 Ubooly

Competition

Kids (Startup) Educational + Infant (Startup) Ongoing Updates Voice Recognition

= Smart Toy™

http://ubooly.com | [email protected] | © 2012 Ubooly

Our Vision

• • • International Markets Licensing Online World http://ubooly.com | [email protected] | © 2012 Ubooly

Questions?

[email protected]

http://ubooly.com | [email protected] | © 2012 Ubooly

Supporting Cast

Chris Schwalbach – CFO Services Ascent Ventures Corporation Michael Platt - Attorney Cooley Eric Marcoullier - Advisor Founder and CEO of OneTrueFan. Founder of Gnip, MyBlogLog (sold to Yahoo!) and IGN (IPO, sold to Newscorp) http://ubooly.com | [email protected] | © 2012 Ubooly