Transcript It’s the ‘Super Bowl’ for restaurants.ppt

It’s the ‘Super Bowl’
for Restaurants!
Elise Abramson, Sarah Keyzers, Jessica Parmenter
The “Super Bowl” of the Restaurant
Industry
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Biggest month
Picks up drooping sales
Competition for customers
Economic climate changes things this Year
Recent Changes on Retailing
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Rising gas and
energy prices
Looming recession
Customers are being
more thrifty
Luxury goods
are suffering
Effects on the Restaurant Industry
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Effects on food prices
Customers view “going out” as an extra
Menu tweaking
Trying to lower prices, add incentives
The National Restaurant Association’s
Index shows four months of decline
Why May may Help
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Mother’s Day
Tax rebate checks soon to arrive
Proms, graduations
How Restaurants are Reacting
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Trying to capture greater share of the
stimulus package
Promotions
Discounts
Changing menus
Source
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http://findtarget.com/CNN.php?/2008/04/09/
news/companies/rebates_restaurants/index
.htm