Transcript Tmall.pptx
Retailer Presentation Kaixin(Heidi) Liang Chase Raskowsky Sean Harlington Question! TMALL - A Chinese version of eBay - A platform for local Chinese and international businesses to sell quality, brand name goods to consumers in China. - In 2012 they had nearly $32.5 billion in sales overtaking Ebay as the largest (C2C) portal online. - Controls over 50% of China’s online market. - Run by China’s second largest internet company- The Alibaba Group Quick note on the Alibaba Group - By one measure, Alibaba is the world's largest e-commerce platform: The total volume of merchandise handled last year by Taobao and Tmall, the company's two main shopping sites, topped one trillion yuan ($160 billion), larger than last year's totals for Amazon.com and eBay combined. TMALL vs. AMAZON - Unlike Amazon & Ebay it is only in China, whereas the other two are worldwide. - TMALL is China's business to consumer or B2C website as well, which according to market research firm Euromonitor International, will overtake U.S. online retail giant Amazon in sales to become the world's largest internet retailer by 2016. Tmall sales are projected to hit $100 billion that year, compared to $94 billion for Amazon. 11.11 - $3.1 billion in sales on Nov. 11th in 2013 - 70,000 international and Chinese brands from more than 50,000 merchants - Similar to Black Friday/Cyber Monday in the US Single Day Online Shop Battle http://www.youtube.com/watch?v=nxFZ3BSzrT4 Strengths - Domestic market - Market share - E-commerce is the future of shopping Weaknesses - Cost structure - Shipping delivery request - Currently only in China Opportunities - new acquisitions - growing economy - growth rates and profitability - new markets - invest smartphone-based services Threats - price changes - growing competition and lower profitability - financial capacity - increasing rates of interest - technological problems References http://www.cnbc.com/id/100298520 http://www.forbes.com/sites/ericjackson/2012/11/29/new-study-says-alibabas-tmall-will-overtakeamazon-as-the-worlds-biggest-ecommerce-site-by-2015/ http://online.wsj.com/news/articles/SB10001424052702303661404579177833662380934 http://swot.advisorgate.com/swot-t/38529-swot-analysis-tmall-com.html http://www.chinainternetwatch.com/3363/tmall-double-11-promotion-is-coming-are-you-ready/ http://blogs.wsj.com/digits/2013/10/16/alibaba-isnt-the-amazon-of-china/ http://english.caijing.com.cn/2013-12-10/113671540.html