Transcript banana republic profile.ppt

Banana Republic
A profile by
Amber Hayward
Brittany Risser
Mackenzie Smith
History
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The first Banana Republic was opened in 1978 in
San Francisco by Mel Ziegler.
Originally known as Banana Republic Travel and Safari
Clothing Company specializing in travel and safari wear.
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In 1983, Gap, Inc. acquired the company and had rapid expansion.
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By the late 1980’s, sales had slumped and they decided to shy away
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from the travel clothing.
Original owner, Mel Ziegler, resigned stating they had cultural and creative
differences with the management of Gap.
Started to introduce new colors and fabrics, as well as new product lines, such as accessories and
sleepwear.
Today
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Today, there are over 575 stores worldwide including Canada, Asia, and
Europe.
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In 2008, Banana Republic’s total sales were 2,723 million all around the
world.
Competitors
Anne Taylor
J Crew
Urban Outfitters
Abercrombie and
Fitch
Target Market
Men and Women ages 28 to 38 years old
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Income range of $50,000 to $80,000 per year
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Single or married living in urban areas Have a professional business career
strengths
Sell both men and women’s clothing
strong supply chain
variety of clothing including casual and business wear, swim
wear, handbags, jewlry and other
Clothing more fashionable than some other competitors
offer in store promotions catered to target market
weaknesses
over-dependance on the U.s. market
declining cash flows
do not introduce new product as often as competitors
price zone high for some in target markets
Minimal advertising
opportunities
expansion (more stores, more outlet stores to catch a lower price
point in their target market)
etailing
Breaking into the international markethttp://www.youtube.com/watch?v=5EL8OBkWXV0&feature=relat
ed
threats
competitors in the market
nature of the retail market
sources
http://gapinc.com/public/documents/GPS_AR_07.pdf
http://www.gapinc.com/public/About/abt_milestones.shtml
Hoovers. (2009, Feb 17). Banana Republic. Retrieved October 1, 2009
from the Oregon State University website:
http://www.lexisnexis.com.proxy.library.oregonstate.edu/us/lnacademic/results/d
view/docview.do?docLinkInd=true&risb=21_T6001431174&format=GNBFI&sor