Transcript BA 493 Heineken Ad.ppt

James Lee, Megan King,
and Johanna Moa
Heineken Wants to Know…
What’s better than a
walk-in
closet?
Communication Model
• Sender’s Field of Experience
• Source/Sender
• Encoding
• Channel Message
• Receiver’s Field of
Experience
• Decoding
• Receiver
Follow Up Ad
So What’s Better than a walkin closet?
• A walk-in fridge
• A walking fridge
• A fridge full of Heineken
• Questions?