Transcript Apple.ppt

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MAC On This
Geraldine Casimiro
Sean Tripi
Overview
• Parent company of Apple
• Campaign focused on comparing Mac to PC
• Mac lifestyle
– Ipod
– Itunes
– Iphone
– Etc.
Focus
•Aesthetically
conscious individuals
•PC users
•Creative Professionals
•Media and Design
Driven demographic
•Counselor
•There is no comparison
Tactics
• Humor
• Commercial outlines
product’s uses
• Celebrities
– Justin Long
– Ad
Campaign Goals
• Convert PC Users to Mac Users
• Show Faults of Windows Vista
• Paint a user friendly picture of Macs
• Show Macs as versatile, able
machines
What is Next?
• Windows 7 launch
• New computer users
• PC User upgrading systems
• Larger pie for Apple to take from
Sources
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http://www.apple.com/
http://www.businessweek.com/magazine/content/09_43/b41520007822
47.htm
http://industry.bnet.com/technology/1000574/apples-advertising-budgetrevealed/
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http://images.google.com/imgres?imgurl=http://thunderror.com/wpcontent/uploads/2008/08/sshot.jpg&imgrefurl=http://thunderror.com/make-your-windowslook-like-an-apple-mac/&usg=__tsdFUBqnUBPbEExOCqX5SdeZGo=&h=800&w=1280&sz=72&hl=en&start=199&um=1&tbnid=DX_re_lEPnmuM:&tbnh=94&tbnw=150&prev=/images%3Fq%3Dapple%2Bmac%26ndsp%3D18%2
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http://linkbox.files.wordpress.com/2006/11/pc-mac-characters.jpg