May 29

th

1. P&G used social marketing to increase the sales of which type of product?

a.

b.

c.

d.

Detergent Deodorant Feminine Hygiene Soap

2. Which of the following is more typical of manufacturer advertising as opposed to retailer advertising?

a.

b.

c.

d.

Product image Availability Price Cluttered ads

c.

a.

b.

d.

3. Which of the following is true about rebates?

Rebates are usually more expensive that a pure cash discount Approximately 99% of all rebates are redeemed Less than 50% of rebates under $50 are redeemed Rebates work better on men than they do on women

4. Which of the following is true about sales promotion?

a.

b.

c.

d.

They can only be targeted to the final consumer They are seen as more credible than publicity They are very good are brand building They are designed to increase short-term sales and product trial

5. Which of the following is true a.

b.

c.

d.

e.

We won’t be having class next Tuesday Case Study papers are due next Thursday (I need an e-mailed copy) Our second mid-term will be next Thursday Case Presentation will be Monday the 8 th All of these are true