Transcript Washington Square Mall.ppt
Washington Square Mall
Tigard, Oregon
Joe, Kyle, Lindsay
Background
Built in 1974 Owners: Macerich Company, Real Estate Investment Trust Own 56 Malls One of largest in US 1 st Remodel in 1994: added food court 2 nd Remodel in 2005: Added 100,000 sq.ft. expansion Gave opportunity for 2 nd floor expansion at later date
GRAND OPENING EXPANSION PHOTOS
Aerial Layout
Mon.-Sat.: 10 am – 9 pm and Sun.: 10 am – 7 pm
170+ Specialty Stores
Stores
57 Apparel for Men, Women, Children (Including Elton’s favorite, “Hot Topic”) Accessories/Handbags/Luggage Books/Cards/Gifts Electronics/Music/Videos Department Stores Eyewear Food Court Gift/Specialties
Grocery & Drugs Health & Beauty Home Furnishing Jewelry Toys & Games Shoes Restaurants Services Other
Stores
Demographics
Within 15 miles 1,347,305 people Average household income $69,267 Super regional mall Upscale Nordstrom Abercrombie & Fitch Williams & Sonoma Chicos Bebe Meier & Frank
Additional Programs
Walk the Square: every day before opening Tigard Farmers Market Stroller Strides Flag Day Celebration The Sharing Tree: Christmas Donations Big Red Bucket Brigade: Food Drive
Directions
9585 SW Washington Square Road Tigard, Oregon 97223
S.W.O.T. Analysis
Strengths Location Near major freeways/highways In major urban area Large variety of stores Stores/Food only location in Oregon (Cheesecake Factory) Sears Home Appliances/ Sharper Image for men Close to public transportation City buses Newly remodeled with new stores/restaurants Carpeted Soft Seating Areas elevates ambiance New Amenities: Family restrooms, guest services/ security kiosk Helpful Website
S.W.O.T. Analysis
Weaknesses Parking Not enough, especially during the holidays Crowded Lots of people= lots of headaches Tigard Location Not central to center of Portland
S.W.O.T. Analysis
Opportunities 2 nd Floor Expansion Area Hotel Promotions Embassy Suites Coupon Book More upscale/sit-down restaurants Cheesecake Factory Newport Bay
S.W.O.T. Analysis
Threats Competitors Clackamas Town Center Lloyd Center Pioneer Place Bridgeport Village 23 rd Street, Downtown Portland
Source
Washington Square Online http://www.Shopwashingtonsquare.com
Google Images http://www.googleimages.com
Macerich Company http://www.macerich.com