Transcript Product Placement.ppt
Product Placement
Dan Walkeden Chris Andrew
Agenda
What is Product Placement?
What are the forms of Product Placement?
Examples Advantages Disadvantages Conclusion
What is Product Placement?
Product Placement is placing products &/or services in the media as a method of advertising Began in the early 1940’s but has greatly increased since the late 1980’s Product placement varies from automobiles to food and beverage
Forms of Product Placement
Standard Product Placement “Advergaming” “Faux Product placement e.g. Quentin Tarentino & Disney/Pixar
Major Examples
“It’s a Wonderful Life” “ Matrix: Reloaded ” “ Transformers” “Minority Report” “Cast Away”
Advantages
New potential Customers e.g. Cadillac through the Matrix Increased Sales e.g. Reese’s Pieces Mutually beneficial relationships
Disadvantages of Product Placement
Easy to advertise “ethically charged” products Huge marketing risk Risk for producers and studios
“Ethically Charged” Products
This includes items such as guns, cigarettes, and alcohol.
Easy to advertise to huge audience Portray them as appealing
Marketing Risks
Cannot predict the success of movies and shows Negative associations between products and films Clutter
Marketing Risks
Timing Negative Placement Coke VS Pepsi Mac VS Windows
Film and Television Production Risks
Can destroy the a show or films plot Movies as “commercials” I Robot The Island Survivor
Conclusion: The Future of Product Placement
New inventions such as TIVO will increase product placement in films and television shows Product placement can be an excellent tool if controlled and executed properly