Transcript Week 10 - Place.ppt

SOCIAL MARKETING
PLACE:
Wholesaling, Logistics,
Retailing, Services and
more!
10-1
CHANNELS
Communication and distribution pathways
which help exchange
influence and response
between change agents
and target adopters
15-2
Retailing
…includes all the activities involved in
selling goods or services directly
to final consumers for personal,
non-business use.
16-3
Number of Intermediaries
Exclusive
Selective
Intensive
15-4
The Value Versus Costs of Channels
15-5
Retail Positioning Map
16-6
Department Store Model:
The Showcase Store
16-7
Japanese “depato”s
16-8
Product Assortment
16-9
Nonstore Retailing
Direct
selling
Direct
marketing
Automatic
vending
Buying
service
16-13
e-Commerce Marketing Practices
• Pure-click
• Brick-andclick
• Brick-andmortar
15-14
Deals of the Day
Stainless Steel Vacuum Flask for Rs.99 Only. Limited Stocks.
15-15
Service
A service is an act of performance that
one party can offer another
that is intangible (does not
result in the ownership of anything);
Its may or may not
be tied to a physical product
•© Copyright 2008 Pearson Education Canada
11-16
Durability and Tangibility
Durable goods
Nondurable
goods
Services
•© Copyright 2008 Pearson Education Canada
10-17
Service-Quality Model
13-18
15-19
15-20
Marketing Channels
Sets of interdependent organizations
involved in the process of making a
product or service available for use
or consumption.
15-22
Examples of Channels
• Dell (DTC)
• Avon
• Canada Post
• Grainger (auto parts network)
• Coca-cola (bottlers)
• McDonald’s restaurants (franchisee)
15-23
Increasing Efficiency
15-24
Consumer Marketing Channels
15-25
15-26
15-27
15-28
Bottom line
• Products:
– Gets the product the customer
• Services
– Provide the most useful service
• Access:
– Make it convenient
– Make it pleasant
15-29