Transcript Who Are JCB? - Harris Brushes
JCB Decorating
JCB Introduction
Who Are JCB?
JCB are the
largest privately-owned manufacturer of construction equipment in the world.
They have been constructing agricultural and construction equipment such as the world famous Back Hoe diggers
since 1945
.
JCB have a world renown
reputation for quality
and
world class products
.
JCB currently operates
22 plants on four continents
, eleven in the UK, six in India and others in Brazil, the USA, China and Germany and employs more than 11,000 people worldwide.
Selling 300 products in over 150 countries
, with 2000 dealer depots supporting our products JCB have a
Multi £billion turnover
and are still growing
JCB UK Facts
• Clear UK & Ireland Construction market leader (
over 30% market share
) • JCB World HQ, Story of JCB Experience Centre and multiple factories based in the UK •
90% Consumer Brand Awareness
in the UK (Tns); JCB in the dictionary • Wide ranging and successful consumer products programme within kids, DIY and trade sectors •
27 Queens Awards
, a record for a UK company • JCB machines
regularly feature on TV programmes
from Top Gear to DIY SOS • Regular JCB Dancing Diggers and GT displays in UK • JCB machines support a number of high profile sports events incl
Silverstone F1 GP
and Cheltenham Festival.
JCB Merchandise
JCB’s businesses have always been driven by innovation, using only the most advanced technology, meticulous design, precision engineering and rigorous testing. JCB have a world renown reputation for quality and world class products.
JCB Merchandise
JCB work closely with all manufacturers of their licensed tools to ensure they are built to give the same world beating standards of performance. They ensure the products have same innovation to get the job done better, the same quality to never let you down, the same engineering heritage and expertise that you can trust 100%.
Analysing The Market
Research was carried out to establish the demands of the decorating market. This gave us the ability to understand what to create and who would be our target customer. A breakdown of our target customers requirements is outlined on the next slide
Who?
What?
Where?
Why?
Consumer Analysis
?
Consumer Portrait
SOUND BITE FROM MARKET RESEARCH: ‘If I’m walloping a load of paint on the wall I want a big handle’ Been there, done it, look at that paint splattered t-shirt Colin knows JCB, he’s known them a while, an established name, one he trusts Not much Colin doesn’t know about painting Ladder at the ready, right tools, proper job Colin’s after quick results with no-nonsense products (your Ronseal version of paint brushes!) He’s an experienced DIYer at home used to using power tools or decorating products
JCB and DIY
•
JCB synonymous with powerful tools and machinery
•
Well targeted to the male DIYer who wants to get the job done!
Brushes
• • • • • • Sturdy chunky brushes that really perform!
Filament selection enables great paint pick up and faster lay off Handle is chunky in size and shape taking its styling from JCB hand tools JCB Brushes provide up to 50% greater coverage than a standard brush* Individual brush sizes available are 1 ½”, 2”, 2.5”, 3”for internal painting with emulsion paint. A two pack is available containing a 1.5” & 2.5” brush Additionally a 4” brush is available for painting external rough surfaces with masonry paint and woodcare treatments * See results data on final slide
Roller
• • • • • • A sturdy chunky roller that will really perform!
50% greater coverage than a conventional roller Fast application with 2.25” diameter sleeve 8mm hardened steel wire for strength and durability Advanced micropoly fabric absorbs more paint than a standard woven polyester sleeve and applies it evenly to walls and ceilings Extendable roller to enable reach of high walls and ceilings. Extends from 53cm to 71cm
Packaging & Merchandising
• • • • Individual brushes have eye-catching re-sealable cardboard packaging that can be opened by consumers so that they can see and touch the product and used post-purchase as a brush store.
All packaging features a QR code which links to a product demonstration film. Consumers can see the increased paint coverage and time saving benefits with their own eyes.
In-store, product will be presented in an eye-catching and highly branded FSDU.
FSDU designs are flexible and can feature brushes and/or rollers.
Demonstration Film
• A QR code on packaging and FSDU will take consumers to film that demonstrates the product in action…
JCB Trumps The Competition
JCB Brush Testing Results
The test scientifically measures the amount of paint that the brush can hold when dipped down to a set level. This will display how much paint is available to be
Sample weight before dip after dip 20 sec drip time drip off applied paint picked up After Exhaustive painting paint left on brush Area Covered Area Covered (cm2) area covered (m2) JCB 230.9
263.4
260.8
2.6
20.7
32.5
240.1
9.2
106 530 0.53
Standard 112.3
126.8
124.5
No Loss Evo 106.5
127.1
125 2.3
7.2
14.5
117.3
5 48 240 2.1
10.9
20.6
114.1
7.6
61 305 0.24
0.305
120 100 80 60 40 20 0 Area Covered Paint picked up Applied Applied Paint picked up Area Covered
Applied
25 20 15 10 5 0 JCB Standard No Loss Evo Applied
Area covered (m2)
0,6 0,4 0,2 0 JCB Standard No Loss Evo Area covered (m2)