HERO of Washtenaw Board Development Project

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Transcript HERO of Washtenaw Board Development Project

HERO of Washtenaw Board
Development Project
Community Consulting Club
December 7, 2001
Zach Browder
Matt Collett
David Lowy
Kristin Schleicher
C O M M U N I T Y
CONSULTING
Agenda
C O M M U N I T Y
CONSULTING
HERO today: Strengths and
Challenges
Challenges
Community Awareness
Donor development
Volunteers
Board involvement
Building a foundation
Strengths
Strong program
Committed and energetic management
Aggressive goals for growth
C O M M U N I T Y
CONSULTING
Building a Board to Support
HERO’s Goals
Vision for HERO
Strengthen Board to position HERO for future success and
growth
Promote HERO to build credibility, public recognition, and
enthusiasm
Recruit mentors to strengthen the partnership program and
increase value to community
Increase number of homeless individuals reached through
Pathfinder Program
HERO needs to build a new board to:
Inject new leadership in organization and strengthen HERO
Pursue Growth Strategy
Build Community Connections
C O M M
Utilize members with specific skills
U N I T Y
CONSULTING
Current Board Profile
Current HERO Board
Tara McKenzie
President
Attorney
Steve Frenette, P.E.
Vice President
Dir of Cap Proj (NP-Ed)
Megan Schatz
Secretary/Treasurer
Evaluation Tools
Grad Student - Social Work
Katie O'Rourke
Consultant - Ed
Catherine Hiltz
Case Worker - NP
Dave Weinwerth
Pres/CEO - Tech Co
C O M M U N I T Y
CONSULTING
Targeted Board Profile
President
One of the below
Finance Professional
Finance & Dvlpmt.
Committee Chair
Public Relations
Community Relations
Committee Chair
Nonprofit Leader
Human Resources
Committee Chair
Homeless Voice
Program
Committee Chair
Volunteer Recruiting
Accountant
Or have an accountant
on finance committee
Marketing
Fundraising
Legal
Detroit Connection
At least two board members should have nonprofit board experience
High Priorities are finance, fundraising, volunteer recruitment, and PR
C O M M U N I T Y
CONSULTING
Board Attributes
Affluence: public recognition and respect
Influence: political and community connections, bridge to
constituencies
Leadership
Competence
Commitment
Passion: a sincere interest in HERO’s mission
Diversity: of age, gender, race, skills, and viewpoints
Responsiveness
Open-mindedness
Shared goals
Commitment and Passion are critical if board members
are to have an impact.
C O M M U N I T Y
CONSULTING
Reality versus Desired
HERO should focus on obtaining board members
who possess:
time
dependability
energy required to attend meetings and serve the
organization.
HERO will be more attractive to prestigious board
members once they gain momentum
Potential candidates must also work well with other
board members
C O M M U N I T Y
CONSULTING
Advisory Board
HERO should utilize an advisory board to take
advantage of these benefits:
Specific skills needed on occasion, e.g. accounting expertise
Community connections
For use on special projects and committees
Pool of potential board members, donors, or volunteers
Recommendations:
HERO should retain current members on advisory board.
Potential board members who are approached but decline board
membership should be asked to join advisory board
A new board member can lead advisory board
C O M M U N I T Y
CONSULTING
Growth Committee
The HERO board should create a Growth Committee
to help execute the organization’s growth plan.
This should include creation of a Growth Committee
Chair position on board of directors.
C O M M U N I T Y
CONSULTING
Other Board
Recommendations
A strong board president is needed to ensure the
effectiveness of new board members.
Responsibilities of President:
Establishing clearly defined roles and responsibilities
Setting detailed performance expectations
Thorough orientation of new board members
Regular self-monitoring
Current board members need to be active as well to
ensure smooth transition of new board into HERO
C O M M U N I T Y
CONSULTING
Candidate Selection
A quantifiable selection process for board members:
-
Eliminates biases
Optimizes work sorting through profiles
Reveals strengths of candidates
Better matched candidates to HERO
But don’t forget about the qualitative factors!
C O M M U N I T Y
CONSULTING
Selecting Candidates From
NEW
Quantify importance of qualifications
– Interest in HERO Mission (32%)
– Interest in HERO Size and Stage (26%)
– Non-Profit Experience (22%)
– Time (10%)
– Expressed Specific Interest in HERO (5%)
– NEW Match (5%)
C O M M U N I T Y
CONSULTING
Selecting Candidates From
NEW
Rank each candidate from 0 to 5 in
each qualification.
Importance x Rank = Qualification
Score
Sum of all Qualification Scores = Total
Score
C O M M U N I T Y
CONSULTING
Selecting Candidates From
NEW
Example: Candidate 106A
–
–
–
–
–
–
Expressed Interest
New Match
Time
Experience
Mission
Organization
TOTAL
0
0
3
5
4
4
Q. Score
0.00
0.00
0.66
0.50
1.28
1.04
3.48
C O M M U N I T Y
CONSULTING
Top 5 NEW Candidates
Rank Candidate Professional Skills
Score
1
14L
General Management
4.03
2
95A
3.66
3
121K
Education, Strategic
Planning
Strategic Planning
3
115A
General Management
3.52
5
106A
Education
3.48
3.52
C O M M U N I T Y
CONSULTING
Top NEW Candidates
Sort by Professional Skills to fill needs.
Example: Fundraising
1. 23P – Score 3.08
2. 133K – Score 2.92
Example: Marketing
1. 116L – Score 3.29
2. 133K – Score 2.92
3. 123J – Score 2.92
C O M M U N I T Y
CONSULTING
Preferred Candidate List
Handout
C O M M U N I T Y
CONSULTING
Part Two
Attracting and Retaining Board
Members
C O M M U N I T Y
CONSULTING
What are board members
looking for?
Why do individuals join Nonprofit Boards?
Become involved in your community
Build valuable experience
Improve your leadership and teamwork skills
Network building
Resume building
Why Join HERO’s Board of Directors?
Strong programs that empower people
Greater opportunity to make an impact and share your expertise
C O M M U N I T Y
CONSULTING
Expanding Community Reach
The aggressive promotion of HERO will build credibility, public
recognition, and enthusiasm for HERO’s work thus enabling
HERO to increase its base of Board members, donors, and
volunteers.
Ways to reach community:
Attend community events, for example, Rotary Club, United
Way, etc.
Contact community relations representatives at local businesses
Continue to build networks among complimentary agencies
Host a community benefit
Leverage Louie!
Note: Compile Excel database of contacts for use in
future recruiting and networking efforts
C O M M U N I T Y
CONSULTING
Attracting Board Members:
Fact Sheet
Topics include:
Mission
Program descriptions
Statistics about HERO and homelessness
Testimonials from homeless client, mentor, and board member
Why join the HERO board of directors
C O M M U N I T Y
CONSULTING
Steps to Attract Potential
Board Members
1.
2.
3.
4.
Meet prospective board members over breakfast,
lunch, coffee, or other social setting.
Explain why they were selected, what capacity they
will serve, and what skills and viewpoints you want
them to contribute.
Share the involvement and activities required.
Allow them ample time to make a decision.
Well informed board members will likely be more
effective board members.
C O M M U N I T Y
CONSULTING
Specific Strategies for Attaining
Board Member Contacts
Form a “One-Meeting Nominating Committee”
1. Call and invite 20 people who you would like on your board
but who you suspect wouldn’t join to a meeting over lunch
2. Tell them at lunch they’ll learn more about HERO and what
you’re looking for in a board
3. At the end of lunch ask for the name of one person they
think would be a good board member
4. Call up each nominee the next day
Suggest a “Board Member Exchange”
1. Pick 4 local organizations where you don’t know anyone,
but would like to
2. Have each officer to call one of the organizations and ask
the board president or executive director to coffee
3. Over coffee suggest that the two organizations “retire”
board members to each other as a way of establishing
organizational links and strengthening ties among
C O M M U N I T Y
communities
CONSULTING
Board Manual Expectations
and Commitments
Each board member has the following commitments:
Attendance: not to exceed one unexcused absence per year.
Board members are expected to come to board meetings well
prepared, and regularly attend fundraisers and other special
events.
Fundraising: assist in raising money or contribute financially
$500-1000 each year.
Determine objectives and benchmarks for board success and
evaluate performance. Take action when performance does not
meet commitments.
Chair at least one committee and participate in at least one
other committee.
C O M M U N I T Y
CONSULTING
Board Manual Expectations
and Commitments
Mentor another board member with less board experience to
provide training.
Time commitment: Board members should be expected to
contribute 8 hours per month carrying out these activities.
Add value to HERO by contributing ideas and subject expertise.
Set organizational vision and mission.
External relations: impact positive working partnerships with
key stakeholders, greater public knowledge and understanding
of HERO’s vision and mission, stronger public support for
HERO’s mission, and a more diverse revenue base. Each
board member should speak on behalf of HERO in appropriate
forums at least annually.
Ensure effective organizational planning and assist with the
annual strategic plan and balanced budget.
C O M M U N I T Y
CONSULTING
Board Manual Expectations
and Commitments
Determine objectives and benchmarks for organizational
success and evaluate performance. Take action when
performance does not meet commitments.
Support the Director of HERO and assess his or her
performance. Select the Director.
Recruit other board members, volunteers, committee members,
and staff members for HERO.
Determine, monitor, and strengthen HERO’s programs and
services.
Ensure legal and ethical integrity.
C O M M U N I T Y
CONSULTING
Retaining Board Members:
Mentoring Program
HERO should implement a formal mentoring program
that assigns every new board member to a mentor
who is responsible for helping the new member learn
the ropes during the first year.
This can serve as training in the absence of a formal
board training program.
C O M M U N I T Y
CONSULTING
Retaining Board Members:
Retreat
Key flaws that can lead to failure:
Unclear idea of what is to be accomplished or how
Inadequate board leadership and ownership
Absence of follow-through
To avoid retreat failure:
Board members should be involved in fashioning a detailed
retreat design and should be put in strong leadership roles in the
retreat.
Select a comfortable off-site location, allocate adequate time,
and use a professional facilitator
Board committee can create the retreat design specifying:
objectives, structure, participants, agenda and details like timing
and location
Objectives should be outcomes-oriented and specific
Use break-out groups
C O M M U N I T Y
CONSULTING
Summary
HERO’s short-term challenges require commitment,
time, and specific skill sets.
Strengthening the organization will enable HERO to
recruit affluent and influential board members.
Network! Network! Network!
C O M M U N I T Y
CONSULTING