Transcript Understanding Business Communication
CONTEMPORARY BUSINESS COMMUNICATION Fourth Edition
PowerPoint Slides by Scot Ober
Credits:
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Understanding business communication
Communicating in organizations The components of communication Verbal communication Directions of communication Barriers to communication Ethics and communication OBER,
CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED.
1.1
The components of communication
Stimulus
Filter
Message
Medium
Destination
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1.2
Verbal communication
Oral One-on-one conversations Written Memorandums Meetings Phone calls Presentations Letters Email Reports Videoconferences Miscellaneous
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1.3
Formal communication network
CEO
Upward
VP-1
Cross-Channel
VP-2
Downward
MGR-1 MGR-2 MGR-3 MGR-4
Horizontal
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CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED.
1.4
The grapevine is ...
Business related
Accurate
Pervasive
Rapid
Most active during change
Normal
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CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED.
1.5
Ethics and communication
Defamation
Slander
Libel
Invasion of privacy
Fraud
Misrepresentation
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1.6
Key terms
abstract word audience communication concrete word connotation defamation denotation email ethics euphemisms feedback filter formal communication channel fraud informal communication channel invasion of privacy OBER,
CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED.
1.7
jargon letter libel medium memorandum message misrepresentation noise nonverbal message report slander slang stimulus verbal message OBER,
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1.8
The components of communication
Communication is the process of sending and receiving messages through spoken or written words or through nonverbal means. Communication begins with an internal or external stimulus —an event that creates within you the need to communicate. Your brain receives the stimulus and filters (interprets) it, based upon your unique impression of reality as a result of your experiences, culture, emotions at the moment, personality, knowledge, socioeconomic status, and other variables.
You encode a response by forming a verbal message (composed of written or spoken words), a nonverbal message OBER,
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1.9
(composed of facial expressions, gestures, voice qualities, and the like) or a combination of the two. The message is then transmitted through an appropriate medium, such as over the telephone for an oral message, in a memorandum or e-mail message for a written message, or as a nod of the head in a nonverbal message.
The destination is the point at which the transmitted message enters the sensory environment of the receiver. At this point, control passes from sender to receiver, and the transmitted message becomes the source, or stimulus, for the next communication. If the receiver responds by communicating, you receive feedback as to whether and how well your message was received.
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1.10
Barry’s evaluation of Olivia Revised version:
Olivia’s college transcript indicates she’s a very intelligent individual. However, she received four reprimands from her supervisor for not making her quota of sales calls. On three occasions, she was late in submitting her monthly sales reports, and six times in her three years of employment with us she did not file receipts for all of her expenses. I felt that her job performance was not consistent with her ability.
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1.11
Revision suggestions
U S
URBAN SYSTEMS
Use a more positive, less threatening tone.
Gain the reader’s attention with a positive idea.
Omit the comments about lawsuits.
Give specific details about the product.
Omit the comments about the competition.
OBER,
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1.12
LAB 1 test
U 1.
PLACE
2.
ADJ
3.
NONR
4.
5.
DATE
expected to draw more than a thousand participants. “This will be 6.
QUOT
7.
8.
QUOT
best.” OBER,
CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED.
1.13
S
URBAN SYSTEMS
U S
URBAN SYSTEMS
9.
Exhibitors are invited to enter their best new lighting products 10.
11.
IND
companies are invited to compete for the “Energy Miser” awards. 12.
Entries for each award will be evaluated by an international panel 13.
of lighting experts and will be awarded at the closing session of 14. the three-day conference.
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1.15
U S
URBAN SYSTEMS
15.
16.
DIR AD
your company would be interested in supplying a speaker for one of 17.
the sessions. Although your company would be responsible for all 18.
INTRO SER
19.
20.
TRAN
accommodations if arrangements are made in advance. If you would be 21.
22.
interested in participating please call me at 555-1038 to discuss
, INTRO
the details of your sponsorship of this important industry event.
OBER,
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1.15