Transcript Document

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– Second level
• Third level
– Fourth level
» Fifth level
Everyday Count Goods &
Change Makers 2014
This Business Plan is confidential. It is intended solely for the addressee. Access to this Business Plan by any other person is unauthorized.
If you are not the addressee you are prohibited from copying it, distributing it or disclosing it to anyone other than the addressee.
Oak Leaf Delivers High Quality Confections
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inClick
a Variety
of Formats
andtitle
Brands.
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• Products are offered in a wide variety of shapes and flavors across the
following
formats:level
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• Gum & Gumballs
• Third level
• Sixlets®
• Pressed –
Dextrose
Fourth level
• Jawbreakers » Fifth level
• Facility 100% Gluten Free & Nut Free.
Confidential © SweetWorks, Inc.
High
Quality
Sets
Oak Leaf
Apart!
2
Gum
Continues
Representtitle
a Huge
Category.
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In 2013,to
gumedit
Sales Exceeded
Billion
in Dollar Sales for the
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text
styles
st
52 weeks ending December 1 2013.
– Second level
• Third level
– Fourth level
» Fifth level
$4.2B
Category for
Gum Sales in
2013
Source: IRI Confectionery Reviews Database, MULO + AllScan 52 Weeks Ending December 1, 2013
Confidential © SweetWorks, Inc.
3
Gum Consumption Occasions Peek
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with
Young
Teens.Master title style
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350 to edit Master text styles
– Second
level
300
• Third
250
200
Almost Daily Consumption!
level
– Fourth level
» Fifth level
150
100
50
0
2-5
5-12 13-17 18-24 25-34 35-44 45-54 55-64 65+
Annual Gum Consumption
Source: NPD Group, Snack Track 2010
Confidential © SweetWorks, Inc.
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Children Request Regular Gum More Often
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than
Sugarless
Gum.
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– Second level
Sugarless Requested by…
Regular Requested by….
• Third level
Child,
16.0%
– Don't
Fourth level
Know,
4.0%
» Fifth level
Don't
Know,
7.0%
Child,
21.0%
Adult,
80.0%
Adult,
72.0%
Source: NPD Group, Snack Track 2010
Confidential © SweetWorks, Inc.
5
C-Store & Dollar Stores Over-index
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Purchase
Locations
for Regular
Gum.
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30
28.1
– Second
24.4
25
20
15
Purchase Location for Sugarless vs. Regular Gum
level
% of Eatings
20.620.2
• Third level
– Fourth level 16.1
14.1
» Fifth level
10
10.2
8.4
6.1
5.1
5
7.9 7.2
5.9
1.7
0
Grocery Store
Walmart
C-Store
Club Store
Sugarless
Source: NPD Group, Snack Track 2010
Drug Store
Other
Discount (x
WM)
Dollar Store
Regular
Confidential © SweetWorks, Inc.
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The Top Reasons for Chewing Regular Gum
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vs.Click
Sugarless
GumMaster
Include Taste
Fun.
35.0% to edit Master text styles
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28.7%
– Second level
30.0%
25.0%
20.3%level
• Third
20.0%
15.0%
10.0%
17.9%
15.1%
– Fourth level
» Fifth level
9.3%
5.0%
7.9%
5.9%
2.4%
6.8%
4.5%
8.0%
4.0%
4.8%
3.3%
4.4%
3.5%
3.6%
1.9%
0.0%
Sugarless Gum
Source: NPD Group, Snack Track 2010
Regular Gum
Confidential © SweetWorks, Inc.
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Consumers Continue to Seek Gluten Free
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Products
Across
Categories
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Consumers are avoiding Gluten to simply eat healthier
–Almost
Second level 29%
30%
• Third level
2010
2012
2011
28%
– Fourth level
Avoiding
Gluten » Fifth level27%
26%
25%
% of Adults “trying to
cut back/avoid Gluten”
in diet
24%
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Source: NPD Dieting Monitor, March 2013
Confidential © SweetWorks, Inc.
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– Second level
• Third level
Count Goods
– Fourth level
» Fifth level
Confidential © SweetWorks, Inc.
9
Add the fast growing Sixlets®
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brand
Count
Goodstitle
section!
Our #1 item
within the
classic Sixlets®
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• Gluten-free as always and perfect for front-end or checklane.
– Second level
• Third level
– Fourth level
» Fifth level
Sixlets® 1.75oz Pouches, 24ct
• $0.56 List Price
• $1.00 SRP  44% Margin
• 24 pouches/display, 12 displays/case
Confidential © SweetWorks, Inc.
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Grow Your Count Goods Business with
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Gumballs
Real Wonka®
Nerds®!
Nerds® filled
gumballs
are only available
from SweetWorks®.
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• Two unique formats to choose from!
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» Fifth level
Nerds® Filled Gumballs 5-Ball Tubes:
• $0.56 List Price Per Tube
• $1.00 SRP  44% Retail Margin
• 24 tubes/display, 6 displays/case
Giant Nerds® Filled Gumballs:
• $0.56 List Price Per Gumball
• $1.00 SRP  44% Retail Margin
• 18 gumballs/display, 6 displays/case
Confidential © SweetWorks, Inc.
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Radpack is a Fun and Flavorful Offering
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That
theto
Core
Teen
Consumer
is Looking
Each tube
unique varieties
gumballs to add some
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textofstyles
excitement to front-end or checklane.
– Second level
• Third level
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» Fifth level
Radpack 5-Ball Tubes, 24ct
• $0.56 List Price
• $1.00 SRP  44% Margin
• 24 tubes/display, 6 displays/case
Confidential © SweetWorks, Inc.
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– Second level
• Third level
Change Makers
– Fourth level
» Fifth level
Confidential © SweetWorks, Inc.
13
Easy to Merchandise Bubble King® Jars
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Make
Change
Makers!
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• Classic Bubble King® assorted gumballs, individually wrapped.
– Second level
• Third level
– Fourth level
» Fifth level
425ct Bubble King Jar:
• $0.05 List Price Per Gumball
• $0.15 SRP  66% Retail Margin
• 6 Jars Per Case
200ct Bubble King Jar:
• $0.05 List Price Per Gumball
• $0.15 SRP  66% Retail Margin
• 6 Jars Per Case
Confidential © SweetWorks, Inc.
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Cash-In on SweetWorks® Profitable
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Assortment
of Change
Maker
Jars.
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• Top selling gumball varieties individually wrapped and easy to merchandise.
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» Fifth level
200ct Jars of Individually Wrapped Gumballs in 4 Varieties:
• $0.05 List Price Per Gumball
• $0.15 SRP  66% Retail Margin
• 6 Jars Per Case
Confidential © SweetWorks, Inc.
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Two Sour-Flavored Change Makers Will
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Keep
Consumers
Coming Back.
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Sour
– Second level
Coated
Sour
Center
Jawbreakers
Gumballs
• Third level
– Fourth level
» Fifth level
Shivers Gumballs 5-Ball Tubes:
• $0.15 List Price Per Tube
• $0.25 SRP  40% Retail Margin
• 36 tubes/display, 6 displays/case
Time Bomb Jawbreakers 4-Ball Tubes:
• $0.15 List Price Per Tube
• $0.25 SRP  40% Retail Margin
• 36 tubes/display, 6 displays/case
Confidential © SweetWorks, Inc.
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Sixlets® Change Makers at
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Multiple
to Meet
Your
Needs.
2 Great
High for “pick-me-up” purchases.
• Two high margin options that are perfect
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text styles
Items!
– Second level
• Third level
– Fourth level
» Fifth level
Sixlets® 12-Ball Tube, 72ct:
• $0.07 List Price Per Tube
• $0.15 SRP  53% Retail Margin
• 72tubes/display, 24 displays/case
Sixlets® 20-Ball Tube, 48ct:
• $0.11 List Price Per Tube
• $0.25 SRP  56% Retail Margin
• 48 tubes/display, 24 displays/case
Confidential
© SweetWorks,
Inc.
Confidentia
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