Transcript Slide 1

AAM & Your
Media Brand
November 7, 2013
Diane Szubrych
Senior Manager, Publisher Relations
Newspapers…Redefined
Paper
Multi-platform
Content Delivery
AAM Guiding Principles
How is the
newspaper
industry changing?
How can
ABC
help?
What do
buyers
want?
What do publishers
need?
AAM Guiding Principles
Integrity
Relevant
Flexible
Transparent
Comprehensive
Today’s Topics
• Timely release of data into marketplace
• Total media brand reporting
Phase
One
Timely Reporting
• Task force created
◦ Who: Newspaper publishers and buyers
◦ Goal: Develop strategic plan for AAM data to
reflect a broader view of a publisher's total brand
through a range of key metrics that media buyers
demand
• Desired outcomes
◦ More timely access to data
◦ Best reporting elements and structure for future
Timely Reporting
• Quarterly reporting adopted
◦ Data entered via Publisher Filing Center
~ Quarterly filing tab will exist
◦ Data released via Media Intelligence Center
~ Available to all members
Phase One – Quarterly Data
• Phase One
◦ Begin with December 2013 ending quarter
◦ All daily newspapers with 25,000 or more total
average circulation
~ Print, digital and branded combined
~ Under 25,000 daily and all weeklies have optional
quarterly filing available
Timely Reporting
• Due date
◦ 15th of month after quarter closes
Quarter
Calendar Dates
Due Date
for Quarterly filing
Q1
January 1 to March 31
April 15
Q2
April 1 to June 30
July 15
Q3
July 1 to September 30
October 15
Q4
October 1 to December 31
January 15
Phase One – Quarterly Data
• Data requirements
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Total average print
Total average digital replica
Total average digital nonreplica
Total average Branded #1
Total average Branded #2
Same
frequencies as
Publisher’s
Statement
Phase One – Quarterly Data
Phase One – Quarterly Data
• Data requirements
◦ ZIP code analysis
One daily and
one Sunday date
in the quarter
Phase One - Data Entry Tool
Phase One - Data Entry Tool
Phase One - Data Entry Tool
Phase One – Quarterly Data
• Optional data
◦ Readership
Tier 1:
Automatically pre-populated
using most recent wave
available
Tier 2:
Input if interested
Phase One – Quarterly Data
• Optional data
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TMCs
Foreign language newspapers
Magazines
Websites
Mobile usage
Social Media presence
E-newsletters
Etc.
Must be audited
before permitted
to claim
Optional Data = Media Brand
Daily
Newspaper
7-day Paid Sub
eNewsletter
iPad
Spanish
language
paper
Website
Sunday
Select
Single
Copy
Purchaser
NIE
Student
Mobile
app
TMC
Twitter
eReader
Free
community
newspaper
Monthly
Magazine
Phase
Two
Phase Two – Quarterly Data
• Phase Two
◦ Begin with December 2014 ending quarter
◦ More detailed data required for quarterly entries
◦ Future data released via AAM’s Media Intelligence
Center (MIC) reporting function
~ Data acquired via online MIC database
~ No more “Publisher’s Statements”
~ Snapshot eliminated
Phase Two – Quarterly Data
• Additional Data Requirements
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1A - Print by distribution type
1B - Replica by distribution type
1C - Nonreplica by platform
1D+ - Each branded edition by distribution type
• Additional options
◦ File data by AAM market
Phase Two – Quarterly Data
Transition Timeline
Dec
2013
March
2014
Jun
2014
Sept
2014
File Qtrly
Data
File Qtrly
Data
File Qtrly
Data
File Qtrly
Data
Summary,
ZIP code
&
Optional
Metrics
Summary,
ZIP code
&
Optional
Metrics
Summary,
ZIP code
&
Optional
Metrics
Summary,
ZIP code
&
Optional
Metrics
File
6-month
Pub Stmt
File
6-month
Pub Stmt
Dec
2014
March
2015
File Qtrly
Data
File Qtrly
Data
Detailed
Entries,
ZIP code
&
Optional
Metrics
Detailed
Entries,
ZIP Code
&
Optional
Metrics
MIC
report
function
Future Reporting
• Your newspaper
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Print
Restricted website
E-readers
Tablet apps
Mobile apps
Publisher’s
Statement
• Your media brand
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Auto guides
Free community newspapers
Magazines
Public websites
Social media
Email newsletters
Other apps and products
Consolidated
Media Report
Future Reporting
Publisher’s
Statement
Consolidated
Media Report
Stand-alone
Stand-alone
Digitally-housed
data only.
Starts October 1,
2014
Outstanding Issues
• March & September 2014 periods
◦ Reconciliation of quarterly data to PS submissions
◦ Ensure data is consistent
• Future data release
◦ Release a pdf (hard copy) document? If so, how often?
◦ Release hard copy audit reports? If not, how to communicate
data is audited
Outstanding Issues
• Impact on remaining newspapers
◦ Dailies under 25,000 circulation
◦ Weeklies
• Impact on CAC members
◦ Make available as an option?
◦ What if over 25,000?
Audits
• Audits remain annual or bi-annual
• No impact on cost if:
◦ Quarterly data elements same as previous PS
◦ Audience data elements same as previously on PS
• Impact on cost if:
◦ Adding branded editions
~ Based on volume and type of distribution
◦ Adding additional metrics
~ Digital, social, other publications, etc.
~ Based on metrics desired and data available
~ Reminder: Must be audited before allowed to file data
Thank you
Email: [email protected]
AAM website: www.auditedmedia.com