Transcript UBQ’s Mail

The e-mail evolution
From a New York Times article
“Ambitious Package to Raise Productivity (and Microsoft’s Profit”).
By STEVE LOHR August 16, 2004
“Making collaboration faster, easier and more efficient will be the next
revolution in worker productivity, and we want to be in the forefront.”
[Peter Rinearson – Vice president for new business development in Microsoft’s information worker
group.]
“Automating collaborative work is a promising frontier for productivity
gains.” [Economist and analyst agree.]
There is a lot of buzz about collaboration.
But what is people really looking for?
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Competitive advantages:
the new computing frontier
Connectivity and high bandwidth
offer a powerful competitive advantage:
collaboration to share increasingly complex activities...
...and users need adequate tools.
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Today solution: e-mail
Today collaboration programs, based on proprietary server and structured
programs, don’t fit user’s needs.
Costs and infrastructures commitments are not facilitating their diffusion.
People don’t want to complicate their life!
In fact, e-mail ends up being the only alternative to share activities.
Why?
Because it is the simpler and more natural way to put people in contact.
Because it is universal, always available and firewall compliant.
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Use of e-mail
“There should be more to collaboration than e-mail”
An IDC white paper by analysts Mark Lewitt and Robert P. Mahowald.
Individuals from multitudes of organizations use e-mail to work together to
create and review content, consider options, make decisions and coordinate all
types of business processes.
Every day, e-mail is used to communicate and to coordinate business
processes involving provider, customers and partners.
More than 90% of professional activities are shared thorugh e-mail.
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E-mail inadequacy
E-mail is not adequate to meet the new requirements.
Why?
 Because it has been designed to simply exchange messages and
documents.
 Because it is only made up by a single use text area.
 Because it has problems of chaotic storage: spam, security, total lack of
contextuality...
To share activities efficiently,
users need more than a simple mail message.
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UBQ’s Mail solution
UBQ’s has developed an application to collaborate efficiently while preserving
all e-mail advantages.
• UBQ’s Mail gets people in touch by using e-mail.
• UBQ’s Mail generates a proprietary document (uContext) specifically
designed to make collaboration efficient and effective.
UBQ’s Mail is an advanced e-mail application suitable to communicate and to
share activities, no matter how complex they are.
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UBQ’s Mail innovations
The main innovations introduced by UBQ's Mail are:
uContext: the graphic collaboration environment.
uConcept: the sharing procedure.
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uContext, UBQ’s Mail proprietary document
E-mail uContext
Static
Dynamic
Single-use
Multi-use
Unidirection
Multidirection
UBQ’s Mail = Communication + collaboration
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uConcept: the sharing procedure
uConcept codifies and compresses UBQ’s Mail data as an e-mail attachment
and controls mail sequence to avoid loss of information.
UBQ’s Mail data are related to:
• control of homogeneous objects visualisation and positioning
• heterogeneous resources description, and
• author identification and time stamping.
uConcept allows UBQ’s Mail to visualize an exact copy
of the shared uContext on every PC.
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Integration of UBQ’s Mail into MS Outlook®
To make its diffusion easier, UBQ’s Mail has been designed to be integrated on
every e-mail application.
It is now available UBQ’s Mail 1.0 for MS Outlook®.
UBQ’s Mail adds an important value to MS Outlook®.
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UBQ’s concept
E-mail: a chaotic inbox
A
In
B
Out
In
C
Out
In
D
Out
In
Out
represent the contents introduced by users A, B, C and D in a shared session.
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UBQ’s concept
UBQ’s Mail solution
UBQ’s world
uContext
E-mail world
A
In
Out
B
In
Out
C
In
Out
D
In
Out
uContext: shared environment
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UBQ’s concept
UBQ’s Mail solution
a b
u
c d
U
ch
fa d
gub
eu u
u
e
u
f
g
u
h u
Project 1
A
B
Project 2
C
D
Project 3
F
G
Project 4
H
E
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SoHo &
Personal
Kubi
Groove 1
Corporate and
public
administration
Business market
SME
SharePoint
WorkPlace
Groove 2
BSCW
UBQ’s Mail
e-Mail
Collaboration software market extension
Collaboration market analysis
UBQ’s Mail
Products extend accordingly to the sector of use.
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Positioning of UBQ’s Mail for MS Outlook®
Knowledge management
Virtual collaboration
A crossing application.
UBQ’s Mail 1.0 for MS
Outlook® features offers
agile and intuitive
collaboration solutions
with functions extensible
to the fundamental sectors
of the enterprise.
e-Learning
Work management
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Market analysis
Strengths
 UBQ's Mail: high level collaboration embedded on MS Outlook®.
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Light and easy to download from the web (about 3 MB).
Easy and intuitive to use.
Contextual and responsible representation of information.
High level of company KH protection.
High level security and privacy: work is held within a ‘trusted community’.
No critical user number.
User evolves spontaneously from simple activities to complex projects.
NO ADMIN – NO INFRASTRUCTURES – INSTALL & GO.
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Market analysis
Weaknesses

Users think they are already collaborating trough e-mail.

UBQ’s is a new, unknown brand.
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Market analysis
Opportunities

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E-mail is not designed to collaborate.
E-mail grows steadily.
Market requires a more evolved e-mail.
UBQ’s Mail is free of infrastructure burdens and related costs.
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Market analysis
Threats
 Despite their poor results, software majors are pursuing the policy to bind
customer to centralized, proprietary structures.
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Official running test results
 “UBQ’s Mail for MS Outlook®, on its firts commercial version, is totally
satisfactory and usable.”
 “UBQ’s Mail for MS Outlook® is free of problems that can inhibit its regular
use. Its web download is simple and safe.”
 “Positive impact on advanced user: it makes daily work safer and easier.”
 “User satisfaction can be foreseen because of its simple, reliable and
intuitive use”.
Official tests have been run under directives and control of SNC, a
company specialized on software evaluation.
Their reference customers are
la Caixa, Gas Natural, Deutsche Bank, SCH, BBVA, IBM,
FIATC, Gruppo Generali, Iecisa.
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Some authoritative opinions on UBQ’s Mail
 Enrique Dans. Professor and Director of Information technology area at
“Instituto de Empresa de Madrid”:
“Ingenious, very usefull and easy”.
 Mariano Ferrera. “Byte” Technical manager – MKM Publishing group.
“It’s time since I didn’t see such an innovative and ingenious product”.
 Ángel González. “ Business Publishing Consulting” Managing director.
“Yes, UBQ’s Mail is a truly universal product”.
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Some authoritative opinions on UBQ’s Mail
UBQ’s Mail
A competitor to the complex
collaboration products is born.
UBQ’s Mail is based on the simplicity
to boost e-mail shaping it to the
needs of this kind of applications.
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Conclusion
The procedure ‘UBQ's concept’ on wich UBQ’s Mail has been developed,
is on patent pending phase at US Patent Office since February 8th, 2005.
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