Regional Strategic | Plans

October, 2002

The State and Regional Development Strategy

Eric Rinehart, Economic Development Solutions, inc.

A project of the Illinois Department of Commerce & Community Affairs In partnership with Center for Governmental Studies, Northern Illinois University

#20-OSC

Presentation Outcomes

 Describe:

University/State Agency Partnership

 Describe:

Regional Strategic Planning

– Positive Analysis – Normative Analysis [System Oriented Modeling] [ Goal/Issue Oriented Planning] – Instrumental Analysis – Summative Evaluation [Concurrent Decision-Making] [Qualitative/Quantitative]  Describe:

10 Innovative Planning Techniques

– Valuable but seldom used planning tools 2

Traditional Approach

Strategic Planning for Companies  Analysis  Vision  Action Plan  Evaluation P EST S WOT Assessment Issue Identification Set Vision(s) Goals/Objectives Select Strategies Assign Response Craft Work Plan Allocate Resources Inputs, Processes, Outputs 3

Policy Analysis Approach

 Strategic Planning for Communities Positive Plan to Plan Customer Segments/Values Environmental Scan  Normative Situation Analysis Alternative Futures Content Analysis Portfolio Analysis  Instrumental  Summative Strategy Identification Formative Evaluation/Decisions Performance Planning Issue Management Input, Process, Output, Outcomes 4

1999

PLAN TO PLAN

OUR KEY GOALS



Focus on identifying/addressing regional issues



Develop a model planning process/planning documents



Build the development capacity of Illinois communities

5

Required Plan Elements:



Major Participants



Consult with local officials/organizations



Work with other state entities.



Key Steps



Identify improvement characteristics



Recommend growth goals



Recommend administrative action

Regions defined by Labor Markets

7

University Partners

     

Center for Governmental Studies

- Northern Illinois University

Center for Urban Economic Development

- University of Illinois at Chicago

Institute for Public Affairs

- University of Illinois at Springfield

Ctr. for Organizational Research & Development

- Southern Illinois University at Edwardsville

Office of Economic and Regional Development

- Southern Illinois University at Carbondale

Illinois Institute for Rural Affairs,

- Western Illinois University

8

2000

POSITIVE ANALYSIS

Plan to Plan Environmental Scan Regional Conditions Customer Segmentation

Positive Analysis; What is 9

 

Customer Segmentation

[Values Clarification]

#1 Started off with Interest Groupings …

– –

Local Governments Small Business

– –

Community Organizations Development Organizations …Which defined the Scope of Planning

– – – –

Political Arena … Public Facilities Economic Arena … Business Vitality Sociological Arena … Community Conditions Institutional Arena … Marketplace Institutions

10

Environmental Scan

[The New Economy]

#2



Competitive Advantage Structure

– Resource-Based; Capital-Based; Technology-Based 

Trends [in Economic Behaviors]

[Paden 72] – Supply, Demand, Production, Adjustment 

Current Economic Performance

– Industrial & Employment Dynamics Substitute for P EST Analysis 11

Regional Situation Analysis

Organized/Delivered by University Partners



Review of Current Strategies

– Review of Existing Regional Plans – Review of State Agency Programs 

Region Characteristics

– Population Profiles – Employment Profiles – Industrial Profiles 12

2000

NORMATIVE ANALYSIS

NORMATIVE ANALYSIS [ALTERNATIVE FUTURES] Alternative Future > Portfolio Analysis> Institutional Goals Normative Analysis: What ought to Be 13

Situation Analysis

Organized by North. Ill Univ./Delivered by Universities #3 Community Assets [Strengths and Weaknesses]

 Public Infrastructure  Market Foundations

Programmatic Needs [Opportunities/Challenges]

 Community Betterment  Business Development  Workforce Development S WOC substitute for Internal External Analysis

Survey Questionnaire

Organized/Delivered by University Partners

  NIU designed Questionnaire Mailings to over 29,000 individuals  Business Owners Development Organizations  Survey Questions Chambers Mayors  Goals and Measures of Success  Perceptions of Strengths/Challenges  Program/Issue Areas Requiring Action 15

Component Area Summits

Organized/Delivered by University Partners #4

 

1 st Step = Vision-Setting [a.m.]

 New Economy [Context]  Small Group Discussion 

2 nd

Plenary Consensus

Step = Identification of Priorities [p.m.]

   Stakeholder Survey Results [Context] Small Group Discussion Plenary Group Voting Alternative Futures Approach vs Extrapolation of Current Trends or Classical ‘Problem’ Identification

Content Analysis

[Thematic Mapping]

#5

 Grouped 90+ Regional Priorities; because: – – Wanted to quantify common patterns of concepts Aggregate list of issues too large and complex to grasp  Resulted in 40 Common Objectives, for example: – Invest in and fund advanced broadband & wireless – – Invest in that prepare workers for new economy jobs.

Empower organizations to implement best practices 17

Portfolio Analysis

[

Affinity Diagramming]

4 Customer Segments:

4 Groups each with distinct Scopes of Interest …

Executives:

Governor & Director

Strategic Goals Summit Participants:

40 Priorities (Strategic Objectives) from the 19 sessions 18

Institutional Goals

[A Strategic Development Framework] 

Public Facilities

 Governance    Taxes/Regulations Infrastructure Public Services 

Market Institutions

 Capital [Financial] Access   Human Capital Technology Resource 

Community Betterment

    Growth Management Area Redevelopment Employment Opportunity Self Sufficiency 

Enterprise Growth

    Capital Investment Trade/Export Promotion Production Operations Entrepreneurial Starts 19

State/Regional Report

Organized by Department / Prepared by Universities

 Introduction  The New Economy Competitive Structure, Trends, Performance  Implications for Government Foundations and Functions of Development  Development Strategies in a New Economy 15 Strategic Goals/40 Strategic Objectives  Area [Regional] Issues Survey Responses on Major Themes http://www.commerce.state.il.us/bus/research/strategic_planning/5yearplan.html

20

2001 Instrumental Analysis: How to Get There

INSTRUMENTAL ANALYSIS

Strategies Identified [Problem Solving]

  Legislative Programmatic  Administrative

Issue Management [Tools/Techniques]

 Strategy Assignment   Policy Formulation Action Planning

Formative Evaluation [Risk Assessment]

  Suitability Feasibility  Acceptability

Performance Planning [Resource Allocation]

 Technical Assistance   Benefactor Advocacy 21

#7

Strategy Identification

Organized/Delivered by University Partners

 Review of Existing Plans  Consult Key Stakeholders [Some Locations] 

Practitioner Brainstorming Session

– Morning: Theme Based Small Group Session – Afternoon: Discussion and Prioritization  Field Visits/Field Observations [Some Locations]  Web-Based Survey Tool [Some Locations] [Some Locations]

Group Problem Solving Sessions; Spring 2001

22

Brainstorming Sessions

Organized/Delivered by University Partners



Plenary Session: Review of Efforts to Date

 Regional Priorities/State Objectives from ‘00 

Morning: Small Group Discussion

 Brainstorming Strategic Solutions/Project Ideas 

Afternoon: Presentation and Prioritization

 Set Priorities for Regional Implementation 1145 participants donated approximately 2.5 years of time 23

Development Opportunities

Working Document Year 2: Statewide

 15 Strategic Goals  40 Strategic Objectives

Year 3: Regional

 425 Suggestions  ## Courses of Action 24

Formative Evaluation

Risk Assessment Tool

#8

Suitable “Is it reasonable to act?” i.e. is not too broad or complex to undertake; has a reasonable time horizon; is of a scale the organization can undertake. [Impact] Feasible – “ Is the organizational capable of acting”, considering the competitive environment, operations needs/ requirements, and ability to secure resources required. [Funds] Acceptable “Does the organization have a will to act”, considering organizational preferences, excess capacity, and its expertise/capabilities. [Champion] 25

Performance Planning

Resources Allocation Tool 

Organizational Champion

– – Regional Organization - University Partner State/Federal Agencies - Department Team 

Nature of Efforts Required

– – – Advocacy/Brokering Facilitation/Advisory Grants Packaging - Research/Exploration - Trng/Tech Assistance - Champion/Guardian 

Resources, Funds Required

– – Time and Effort External Grants - Volunteers/Pro-Bono - New Funds/Tax Expenditure

#9

26

Strategies Matrix

Organized by Department / Prepared by Universities

Risk Impact Funds Champion Effort Formative Evaluation/Performance Planning

Regional Reports

Organized by Department / Prepared by Universities



1 st Report: Executive Summary

 Brief 4 Page Overview 

2 nd Report: Regional Development

     Development Framework The Region Regional Visions/Priorities [From 1 st Year] Development Opportunities [From 2 nd Year] Next Steps: Issue Management 28

2002

ISSUE MANAGEMENT [Project Implementation]



Starting Point

Courses of Action 

30+ Projects

2-3 in Ea. Region 6-8 by Dept.



Set Objectives



Raise Funds



Locate Staff



Deliver Product/Service



Evaluate Efforts

29

Initial Viewpoint

[Implementation Skills/Techniques]

#10

Advocate/ Broker

Organization Facilitation

Grant Packaging Research/ Exploration

Training/ Tech. Handbooks

30

Current Viewpoint

[Continuous Improvement Process] o o 

FOCUS

Increase the understanding of customer needs (i.e. process improvement opportunities) Develop a body of knowledge on key subjects (inventory/compile development information) o o 

PLAN

Policy analysis (of the cause and effect relation among development policy alternatives) Document innovative practices and techniques 31

Current Viewpoint

[Continuous Improvement Process] o o o 

IMPLEMENT A SOLUTION

Direct or convert resources to implementation o o Make adjustments (technical assistance) 

CONFIRMATION/EVALAUTION Evaluate program successes



STANDARDIZE ACTIONS Promote professional development initiatives Transfer & shape institutional structure

32

2003 Framework for Development

SUMMATIVE EVALUATION

How Do We Know We’ve Arrived?

Quantitative Measures Qualitative Measures Products Processes

33

Specific Measures

 Inputs: Participatory: 2,100 participants; 11,000 hours   Process/Practices: Community Oriented Planning Methodology 10 + Planning Innovations Adapted   Outputs: Integrated State Strategy [and Reports] 2- Projects Completed; 40+ Projects Underway  Outcomes: New Development Framework 34

Participatory Planning

[Stakeholder Inputs] Freeman, 1984 

Stakeholder Planning

– Defining the Scope 

Coordination

– Vertical – Survey Questionnaire – Horizontal – Priority Setting Summit – Brainstorm Sessions – Performance Planning 

Communications

– Yr 1: Plan to Plan – Yr 2: Goals/Obj. Report – Yr 3: Regional Strategies

Process

Strategic Planning for Communities

POSITIVE ANALYSIS Clarify Values > Community SW-OC> Economic Model NORMATIVE ANALYSIS [ALTERNATIVE FUTURES] Future Priorities > Portfolio Analysis > Goals Plan INSTRUMENTAL ANALYSIS [ISSUE MANAGEMENT] Brainstorm Options Assign to Parties > > Gap Analysis Allocate Resources > Actions Plan >Work Plans SUMMATIVE EVALUATION Monitor > Review Performance > Analyze Impact 36

         

Innovations Tested and Proven

Values Clarification: To Define the Scope of Effort Environmental Scan: Impact of the New Economy Situation Analysis: Survey Community SW-OC; Alternative Futures: Visions & Priorities Content Analysis: Aggregated Common Priorities Portfolio Analysis: Framework of Development Strategy Identification: Participatory Process Formative Evaluation: Decision Making Performance Planning: Plan Meets Need Issue Management: Project Management 37

Development Framework

[for State and Regional Agencies] 

Public Facilities

 Governance    Taxes/Regulations Infrastructure Public Services 

Market Institutions

 Capital [Financial] Access   Human Capital Technology Resource 

Community Betterment

    Growth Management Area Redevelopment Employment Opportunity Self Sufficiency 

Enterprise Growth

    Capital Investment Trade/Export Promotion Production Operations Entrepreneurial Starts 38

For more information

 John L. Lewis, Northern Illinois University [email protected]

 Michael T. Peddle, Northern Illinois University [email protected]

 Eric L. Rinehart, Commerce/Community Affairs [email protected]

 http://www.commerce.state.il.us/bus/research/str ategic_planning/5yearplan.html

39

Regional Strategic |Plans Questions?

Comments?

40