Transcript Graphic Standards for Dummies

How to Be a
T-O Club
Editor
Tashrima Hossain, District Editor
Editor
Duties
Official Duties
1 Attend all general and board meetings.
2 For each general meeting, create event flyers to match
every event in the club agenda. Event flyers need to
include the following information:
• Explanation of the event
• Important details to know
• Date and time
• Location
• Contact information for the officer in charge
3 Post signs, posters, and flyers announcing meeting
dates, projects, and any other event that is noteworthy.
4 Produce and publish a monthly or bimonthly newsletter
for members.
5 Send articles to the Tex-O-Key magazine regarding projects
and new ideas that are relevant to the the article assignments
for the next publication. Each new theme will be announced on
the T-O website on the 15th of the preceding month.
6 Document fun events or significant volunteer projects in
articles. Send those articles to local online and print
publications (i.e. Houston Chronicle, Cypress Creek Mirror,
etc.)
7 Make school announcements and contact local press
when appropriate. It is your responsibility to take the initiative
to do this on your own! (Your club president should not have to
constantly remind you.)
7 Submit any editor-related bulletins to the District Editor by
the 5th of every month.
***If your club doesn’t have a historian, the editor should create
a club scrapbook for DCON.
Weekly
Checklist
• Attend all meetings within the club and club officertraining conferences (FTC) with the Lieutenant
Governor.
• Make morning announcements regarding upcoming
deadlines and events for the club.
Monthly Checklist
• Attend club board meetings.
• Attend Kiwanis club meetings and provide updates on
club happenings.
• Provide the Webmaster with materials to update the
club website.
• Produce a bimonthly or monthly newsletter.
• Submit monthly articles and bulletins to the District
Editor.
• Take pictures at all events and meetings for the
scrapbook (if a historian is not elected).
Yearly Checklist
• Set up a training date with the incoming editor.
• Save all published newsletters, signs, calendars, and
flyers as hard and soft copies (save them on a
computer folder and also print out a copy to be stored
in a binder).
• Set up a filing system for the incoming club editor.
• If a historian is not present, create a scrapbook for
DCON.
Newsletter
s
New Newsletter
Policy
• Maximum of 1 monthly newsletter, to be graded by the District
Editor
• Newsletter due on the 5th of every month
• 50 points per newsletter as long as it meets the following
requirements (partial credit may be earned):
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Quality content
Adherence to graphic standards
Promotion of Key Club/Major Emphasis Program
DCON Advertising
Club Officer/LTG/District Staff Contact Information
Attached to an e-mail in PDF format
• ***Remind clubs to submit their newsletters to both the
District Editor and Secretary. Starting in August, if we we both
don’t receive them, clubs won’t earn points
What to Include
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Important dates
Upcoming events (i.e. projects, socials, meetings, etc.)
Officer contact information (i.e. phone, position, e-mail)
Meeting schedule (try making an actual calendar)
Service project dates and information
Review of completed projects
Committee reports
President’s message
Major Emphasis Program information
District Project information
Reminders
Dues update (list members that need to pay/have paid)
STAGE 1
Drafting
Create a title headline for the front page of every
issue. Include:
• Name of the bulletin
• Volume and issue number
• Month and year
• Name of your district and/or division number
Consider also including:
• District logo
• Key Club International logo
• Key Club International mission, vision, and core values
Set a consistent format, and stick with it for the first
year
STAGE 2 Production
• Before beginning, have an idea of everything you
would like to include
• Take timeliness into consideration when deciding the
contents
• Create a table of contents to organize a multi-page
newsletter
• Make sure there’s a balance of both pictures and text
• Give credit where it’s due
• Edit writing for flow, spelling style, grammar length,
incorrect information, and misquotes (try reading aloud
or having someone else read for most effective
proofreading)
• Before running copies or publishing online, make sure
the first printed copy looks okay
STAGE 3 Final
• Check for errors and readability
• Decide whether you want to publish the newsletter
online or print copies of it for distribution
• If you would like to distribute digital copies, use an
online publication source (i.e. Scribd, Issuu)
• If you would like to distribute physical copies, staple
and fold, address and stamp the bulletins, and deliver
them promptly
Other Things to
Consider
• Make the newsletter’s name an attention grabber
• Write the articles objectively, and attribute quotes to the
speakers when including opinions
• Keep your writing casual, non-technical, and
conversational
• Use the front page to spark the audience’s interest
• Use at least one graphic per page to provide visual
breaks from solid blocks of text
• Sharpen photos via image-editing software
• Proofread, revise, and rewrite
• Save, save, save!
Articles
New Article Policy
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New maximum of 20 articles (100 points total), to be graded by the District
Editor; additional 10 points will be earned if it’s published in the Tex-O-Key
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Article assignments released at T-O website on the 15th of every month and
articles due on the 5th of every month
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5 points per article as long as it meets the following requirements (partial
credit may be earned):
– Descriptively highlights the event
– JPG pictures included as part of the file
– 400+ words
– Includes title/school/name
– All of the school’s articles are attached in a compressed file to one e-mail
(spend a few minutes at your next PCM clarifying how to create a compressed
file)
– Microsoft Word format
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***Remind clubs to submit their articles to both the District Editor and
Secretary. Starting in August, if we we both don’t receive them, clubs
won’t earn points
How-To Write an
Article
STEP 1 Visit the T-O website on the 15th of every month to view the
most recent article assignments.
STEP 2 Pick one of the four topics, and choose an event that is
relevant to that assignment.
STEP 3 Write a 400+ word journalistic article about the event. Be
sure to include personality, voice, and professionalism in your writing!
STEP 4 After proofreading and adding final touches, make sure that
your article includes a title, your name, and your school name. Save
your article in Microsoft Word format.
STEP 5 Be sure to attach an additional photo in JPG format before
submitting it.
STEP 6 Send the article as well as a maximum of 19 others (no more
than 20 total articles) in an e-mail to the District Editor.
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Questions to Ask
Yourself
Has it addressed the topic appropriately?
Did it truly inform and educate the reader?
Does it have enough background information?
Is the word usage too complex or too simple?
Is the article targeted toward the appropriate
audience?
Are the grammar, word usage, and spelling correct?
Have you proofread or looked over it?
Has someone else looked over it?
Have you sent any photos to accompany the article?
If so, does the photo have a caption?
Have you included a title, your name, and your school
name?
Important Info to
Know
• Tex-O-Key articles should be sent to:
Tashrima Hossain
Texas-Oklahoma District Editor
[email protected]
(713) 505-2252
• Each submitted article can earn a maximum of
5 points (if your article is published, you’ll earn
an additional 10 points)
• Key Club Magazine articles should be
sent to: [email protected]
Brand
Guide
Why Graphic
Standards?
Graphic standards…
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Unify Key Club International
Transcend new technology, trends, and inspirations
Are a timeless representation of our organization
Improve the quality of all Key Club publications by
acting as a basic, clean guideline
Logo
1 The logo is available as either a black wordmark on a white background OR a
white reverse wordmark on a black background (both downloadable as eps, jpg, or
png)
The preferred color options are black, blue, or white
2 The Key Club seal is available in either black on white, blue on white, blue/gold
on white, OR white on black (all downloadable as eps, jpg, or png)
The preferred color options are black, blue,
blue/gold, or white
3 Don’t crowd the wordmark. Leave K space around every logo,
meaning you should take the height of the letter K and allow “K space”
all around the logo.
4 The same is true for the seal. Take the width of the outer circle and allow that
amount of space all around the logo.
5 Don’t squish, stretch, or shrink the wordmark. To do this:
1 Select the object and hold down SHIFT
2 Move the mouse pointer over one of the corner handles and then click
and
drag the mouse
3 Release the mouse button before you release shift
6 Don’t make up new logos by combining logos or graphics.
7 Add the Kiwanis Service Leadership Programs logo to your publications, but
make sure it is less prominent than the Key Club logo (smaller, bottom of
newsletter footer, backside of brochure). The logo is available in blue on white,
black on white, OR white on black. (All downloadable as eps, jpg, or png)
The preferred color options
are black, blue, or white
Co-Branding
The Kiwanis Service Leadership Programs logo works well with other logos– use
the joint product in your publications.
The preferred color options are black, 295 blue, and
cyan
Fonts
If you don’t have the fonts on your
computer, try downloading them
online. Walk Around the Block can
be found for free at:
www.dafont.com/walk-around-theblock.font.
You can also purchase other fonts
at:
www.myfonts.com
www.adobe.com/type
www.fonts.com
www.linotype.com
www.veer.com
Colors
The PMS, CMYK, RGB, and HEX are codes to help you
match the item’s color to the specific Key Club brand
colors. You should use different codes based on the
medium in which you are publishing.
• PMS Pantone Color Matching System: for screen
printing (banners, merchandise, T-shirts) and other
professional printing (letterhead, business cards)
• CMYK Cyan, Magenta, Yellow, Black (K): for
professional desktop printing (brochures, posters,
newsletters)
• RGB Red, Green, Blue: for online use (web, video,
television, multimedia, electronic slide presentations)
• HEX Hexidecimal: for specifying color in code <body
bgcolor=“E6E6FA”>
Brand Guide Color Codes
Brand Guide Color Code How-To
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4
3
2
5
6
Graphic
Elements
Use Key Club graphics to spruce up your publications!
Pencil available in eight colors
Examples
Photography
• Quality, high-resolution photos can make a
good publication great.
• Follow the four steps to a perfect picture:
1 Plan ahead. Don’t wait for the right image to
come to you– create it. Consider your
location,
props, and composition.
2 Keep the background simple. Make sure the
background doesn’t distract from the subject,
and that nothing behind the subject affects the
image.
3 Think about your lighting. Make sure your
subject stands in the best light– it might be
bright out, but the sun can cast shadows on a
face.
4 Capture faces. Expressions, reactions,
moments, emotions and action make great
photos. The best way to get them: concentrate
on people’s faces when taking photos. Avoid
mugshots.
Importance of
Photos
• Photos are the key to an aestheticallypleasing Tex-O-Key issue
• Constantly take photos and submit them
to [email protected]
Sample Photographs
Copy
• It’s imperative that Key Club-related productions be
written in a professional and precise fashion. When
writing, remember:
1 Be consistent. It never hurts to have a guide. For
writing style, Key Club follows “The Associated Press
(AP) Stylebook,” 45th edition (2010).
2 Be concise. The fewer words you use, the better your
message sinks in. Make your writing easy to follow and
fun to read. In fact, reread what you write– then revise.
You might me surprised what you can do without.
3 Go easy on the eye. When it comes to visual appeal,
the copy is important too. Don’t make people feel
overwhelmed by words. Got a series of items or
instructions? Use a “bullet-pointed” or numbered list. Got
a key point? Try subheads in bold type. Some people
skim– so make it skimmable.
Helpful Links
• Brand Guide
www.keyclub.org/brandguide
• New Key Club marketing tools
www.keyclub.org/newtools
• Style guide for the written word
www.KiwanisOne.org/styleguide
Contests &
Awards
Club Newsletter
Award
A Description: This competition is intended to reward the club which presents
the most informative, creative, and original newsletters to its members
throughout the year.
B Entry Requirements: To enter this competition, submit all applicable
newsletters for the year in a 3-ring binder with fixed labels. Registrant must
also register for the contest through the convention registration process.
C Rules: All newsletter entries must be actual club newsletters, dated during
the current Key Club administrative year. The newsletters must be created by a
Key Club member(s).
D Scoring/Judging: Judging will be based upon the following criteria:
Awards will be presented for first, second, and third place. This contest shall
be judged by the District Editor.
Award
A Description: This competition is intended to recognize the district’s most
outstanding club editor based on a variety of variables.
B Entry Requirements: A ringed binder must be submitted with the following
sections:
• Evaluation- A statement from the club president, faculty or Kiwanis advisor, and
school principal/administrator in reference to the following areas:
– 1 Question: How has the nominee’s performance been outstanding in
his/her role as editor?
– 2 Question: How is the nominee outstanding as a member of Key Club?
• Duties- A statement listing the duties given the club editor from the club.
• Meetings- A statement listing the number of general meetings and board
meetings held per month. Indicate which (if not all) meetings in which the editor
attended.
• Miscellaneous- A section that can include, but is not limited to, a listing of other
activity involvement, a self-bio, awards, and all other materials displaying the
quality of the candidate.
The registrant must register for the contest through the convention registration
process.
C. Rules: Only one entrant per club is allowed. The club president and/or faculty or
Kiwanis advisor must nominate the editor for this award.
D. Scoring/Judging: Judging will be based upon the following criteria:
An award will be presented for first place
Tex-O-Key Reporting
Award
Any club who has submitted pictures, articles, etc.
to the District Editor is eligible for this award.
Judging will be based on the quantity and quality
of submissions. No entry form need be completed,
as the District Editor will judge based on the
submissions received during the year. An award
will be presented for first place only.
Good luck
throughout
the
upcoming
year!