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LOGO
E-business Technologies
Company Blog
Luisana Milazzo
Introduction
 Open line of communication by posting a comment
web log
Blogging
Blog
$100 million
1997
1999
2004
2005
• Jorn Barger
• Mainstream
•MerriamWebster
• Blog ads are
sold
Internet
users.
• “Word of the
Year.”
Contents
Company Blog Definition
Blog Stats
Purpose of Company Blogging
The Risks of Company Blogging
Benefits
Platforms
Blog Money
Company
name
Company and
contact info
Posting content
Ability to
track events
Posts stored for
future reference
Images
Links to that
article/post
Ability to track
links to that post
Links to other sources
Distribute via RSS
http://blogs.msdn.com/ie
Forum Vs Blogs
Forum is a collective
drawing - mess of lines
Blog is a painting untouched
but commented upon
Blog Stats
 Article written by Tom Regan of The Christian
Science Monitor called Blogs now have a world of
influence
 Read a report by the founder of Technorati, David
Sifry
 A new blog is created every second.
 37 million blogs as of May 1, 2006
 39.6 million as of May 14,2006
 Blogosphere doubles in size every 6 months
 60 times bigger than it was 3 years ago
 1.2 million postings each day (50,000 per hour)
 Japanese is the most popular language of the
blogosphere, not English
 37% Japanese, 31% English, 15% is Chinese
Purpose of Company Blogging
 Who should blog? Who is our target reader?
 What are we blogging about? What benefits do we
expect? What needs to be restricted?
 Where will blogging appear -- on individual blogs, an
internal site, or a public website?
 When will bloggers do the work, and when will the
company see results?
 Why are we doing this?
Purpose of Company Blogging
Purposes
Tell the
news
•Product announcements
•Corporate and industry news
Insight
into the
process
Common practice for technology
companies
All about
the
personality
Succes company leader
The Risks of Company Blogging
Bad information
being disseminated
Risks
Trade
secrets
being leaked
Negative
response
Tangible
Benefits
Deliver news faster
Gain reader response
Increase traffic
Increase search
engine positioning
Intangible
Benefits
Position the business
as an industry thought
leader
Give the company a
personality
Money Blog
 Sure
things or the few ways of making money in your blog
Description
Google
AdSense
Amazon
Associates
Ads relevant to
the contents of
your blog are
served
•Amazon sells
on your blog.
•4 % -8.5%
sales price
Link
https://www. google.com/
adsense/.
http://affiliateprogram.amazon.com
Conclusion
 A corporate blog is a blog published by or with the support of an organization to
reach that organization's goals.
 As of late 2006, about 8 percent of the Fortune 500 companies are blogging in
some capacity, and this number is only growing.
 It is in the best interests of businesses that they look into using company blogs in
order to market and inform about products and services, or even offer information
to the public about the company itself.
 Blogs had advantages over other, older ways of communicating such as e-mail
and websites.
 The success of a business blog depends on several key factors:


The content and goals of the site need to be well-planned, focused, and consistent.
The implementation needs to be technically sound with a means for readers to provide public-facing
feedback.
 The interaction between writer and reader needs to be encouraged, nurtured, and
moderated.
References
 http://www.examiner.com/x-14460-DC-Social-MediaExaminer~y2009m6d20-Ten-reasons-to-start-a-blog-foryour-business
 http://www.inc.com/articles/2003/07/bblogs.html
 http://blogs.msdn.com/ie
 www.blogger.com
 www.wordpress.com
 www.textpattern.com
 http://www.corporateblogging.info/2004/06/corporateblog-short-definition.asp
 http://news.bbc.co.uk/2/hi/technology/3734981.stm
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