2014-SUMMER-RECRUITMENT-PLAN
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Transcript 2014-SUMMER-RECRUITMENT-PLAN
Recruitment Resources
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lifesouthisamazing
AN AMAZING SUMMER
Upcoming Events
Movie Ticket Madness
• Time frame: June - July
• You pick the date: The expectation is
that each district/region will coordinate
with the local movie theaters
• Ticket promotion around a LOW
drawing time in their summer calendar
• The event must cover three
consecutive days and must include all
bloodmobiles and blood centers within
the region
Movie Ticket Madness
• Purchasing movie tickets:
– Each region will coordinate the buying
of their movie tickets with Carleen
Brock
– Carleen will assist with the PO and/or
check requests – this will ensure proper
expense reporting
– Each region will be allotted enough
movie tickets to cover a three day event
– Movie tickets will replace any other
recognition gift (donors DO NOT get a
T-shirt and a movie ticket)
– Movie tickets should be the reduced
ticket price of $7 a ticket
Region
CIVI
SUWA
PUTN
HERN
CITR
MARI
NALA
MARS
MORG
SHOAL
BIRM
MONT
EAST
WIRE
MOBI
BALD
GATL
NEGA
SOCR
Total
Movie Ticket Total
427
160
97
185
151
169
288
142
127
102
294
260
170
160
225
106
223
168
145
3600
Details:
• HQ will create all of the marketing materials for
any mailings that are requested
• These mailers need to be requested 60 days in
advance
• Region to schedule the blood drive location. Not
limited to a movie theater
• A media press release will be created for
distribution
• Media partners are encouraged
Sample mailer
FY 2013-14 POSTAGE BUDGET
DISTRICT
MAILING BUDGET
FOR YEAR
SUGGESTED
QUARTERLY BUDGET
North Florida
$17,750
$4,350
South Florida
$12,265
$3,100
Georgia
$12,436
$3,500
North Alabama
$16,409
$4,125
Birmingham
$7,500
$1,875
South Alabama
$16,137
$3,750
Coastal Alabama
$8,700
$2,100
System Budget
$91,197
Media/Chairperson Awards
Appreciation Event
•
Why: Make media/chairpersons feel appreciated and inspired
•
Budget: Submit to Galen for approval
•
•
Gift: This year’s gift is a stylus pen
Gift items for media/chairpersons are ordered through Carleen
Brock.
•
Action Items:
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–
–
–
–
–
Develop a budget for your event and submit through approval process
Solidify date of event and location
Solidify a patient to speak at your event
Send out invitations
Host event when works best for your guests
Develop a list of media/chairpeople to invite to the event – your budget
may only allow you to host a media or chairperson event, not both
– Develop awards you plan to give
Sample
Invitation
Media Lifeline
Suggested time is in January.
Timeline:
• Four months out: deadline to send invitation letters to the
media to participate
• Monthly: follow up with each media outlet prior to the event
• One month out: follow up weekly with each outlet to make
sure they are on board and are confirmed for their role in the
media lifeline
• Day before: follow up with the scheduled media outlet the day
before their turn at the site.
• Six day span: Media Lifeline duration
RECOGNITION ITEMS
June
• Work to partner with
Harley dealerships to
host blood drives and
reach out to the types
of donors that this
shirt appeals to most
T-shirt for whole
blood donors
June
• You will be getting Harley
themed poster templates
and banners
July
Whole blood T-shirt
July
• You will be getting Duck
Dynasty themed poster
templates and banners
August
Mason jars
Galloneer Item
Customized PR Materials
For CUSTOM PR materials:
•
•
•
•
•
Must order six weeks in advance of event
Must fill out PR request form & send to Koertni Blackketter
Event must cover at least three or more days
Event must have a specific projection goal of 72 or more
If the materials requested cannot be printed in-house (ex:
mailers, business cards, etc.) the district must be prepared to
pay for production of customized materials if necessary
• Signed budget for specific materials is preferred
Customized Shirts
For T-shirts:
• Must order 12 weeks in advance of event
• Must fill out special T-shirt request form & send to Carleen Brock
• Minimum of 72 shirts per order
• During the time these shirts are used, this quantity will be taken out
of your other regular shirts
• Must provide information on why a customized shirt is needed
Examples of blood drives that warrant these customized materials:
• Dragon*Con
• Give from the Heart Blood Drive
• Bleed For Your Team
• Special movie premiers like Twilight