Transcript Inbound Marketing Campaigns

Inbound Marketing Campaigns
Achieve Your Goals With Campaigns
LP
Offer
CTA
LP
Blog
More
Traffic
CTA
More
Leads
LN
SM
Blog
Email
SM
Blog
SM
More
Customers
Offer
Develop Targeted Offer to Generate New Email Contacts
LP +
CTA
Advertise Offer On Your Website
LN
Email
How To Use
Automate Follow-up Emails
Market Offer to Existing Contacts
Offer
LP +
CTA
Analyze
Blog
Attract Leads Through Blogging
Social
Social
Analyze
LN
Use Social Media To Promote
Blog
Measure Every Element with Analytics
Email
More Traffic
Blog
Blog To Attract Visitors & Leads.
Social
Use Social Media to Promote Offers and Blog Posts
More Leads
Offer
Targeted Offers Generate Leads, Prospects & Customers.
LP +
CTA
Landing Page & Call To Actions Promote the Offer.
More Customers
LN
Email
Automated Emails Guarantee Follow Up with Contacts.
Email Blasts Advertises Offer to Existing Contacts.
Measure & Analyze
Analyze
Analytics Measure, Analyze and Improve Each Campaign Element.
More Traffic, Leads & Customers with
Inbound Marketing Campaigns
Offer
LP +
CTA
Analyze
Social
LN
Blog
Email
Step By Step
Guide To
Inbound Marketing
Campaigns
HubSpot Guide to Internet Marketing
Inbound Marketing Campaign
Offer
LP +
CTA
Analyze
Social
LN
Blog
Email
VISUALIZE AN OFFER TO GIVE YOUR
LEADS, PROSPECTS OR CUSTOMERS
Understand The Lead Conversion Path
Create a Landing Page To Advertise
Offer
LP
Create a Call To Action That Links to
Landing Page
CTA
Create Lead Nurturing Email
Workflows That Follow Up with Leads
LN
Create an Email Marketing Offer to
Existing Contacts
Email
Publish a Series of Blog Articles On the
Topic of The Offer
Blog
Promote Landing Page and Blog
Articles on Social Media
Social
HubSpot Guide To Internet Marketing
Analysis & Measurement
Analyze
Measure Each Campaign Element
Landing Pages
• Conversion Rate =
• Total Submissions =
• New Leads =
• Customers =
Email Blasts
• Opens =
• Open Rate =
• Click Through Rate =
• Reconversions =
• Customers =
Call to Action Buttons
• Views to Clicks Rate =
• Clicks to Submissions Rate =
• Views to Submissions Rate =
Blog Posts
• Page Views =
• Inbound Links =
• Leads =
• Customers =
Lead Nurturing Emails
• Opens =
• Open Rate =
• Click Through Rate =
• Reconversions =
• Customers =
Social Media Posts
• Clicks =
• Shares / Retweets =
• Leads =
• Customers =
Analyze
Maximize Your HubSpot Subscription with
Inbound Marketing Campaigns
More Traffic
Blog
Blog Articles Attract Organic and Social Media Traffic.
Social
Social Media Scheduling Promotes Offer and Blog Articles.
More Leads
Offer
Targeted Offers Generate Leads, Prospects & Customers.
Offer
LP +
CTA
Landing Page & Call To Actions Promote the Offer.
LP +
CTA
Analyze
More Customers
LN
Email
Automated Emails Guarantee Follow Up with Contacts.
Social
Email Blasts Advertises Offer to Existing Contacts.
Measure & Analyze
Analyze
Analytics Measure, Analyze and Improve Each Campaign Element.
LN
Blog
Email
Campaign
Resources
Tutorials and How to Guides
Resources for Creating Offers
Tutorials:
• TUTORIAL: How to create an offer that generates leads
eBooks:
• Guide to Killer Content Creation
Articles:
• 25 Clever Ways to Grow Your Email Marketing List
• How to Create Marketing Offers That Don't Fall Flat
Worksheets:
• 13 Ways To Create New Offers
Templates:
• Marketing Offer Templates
Download Guide
Resources for Landing Pages
Tutorials:
• TUTORIAL: How To Create Landing Pages On HubSpot
eBooks:
• An Introductory Guide to Landing Pages
• How To Optimize Landing Pages
Articles:
• Why Landing Pages Are an Indispensable Part of Marketing
• 7 Point Checklist for Powerful Landing Page Copy
• 5 Foolproof Ways to Prevent Landing Page Abandonment
• 9 Must-Haves For the Perfect Landing Page
• How Long Should Your Landing Page Forms Be?
Download Guide
Resources for Call To Actions
Tutorials:
• TUTORIAL: How to create a Call to Action (CTA)
eBooks:
• An Introduction To Effective Calls-To-Action
Articles:
• 13 Sloppy Mistakes You're Making With Your Calls-to-Action
• How to Master the Design of Compelling Calls-to-Action
• How to Write Call-to-Action Copy That Gets Visitors Clicking
• 12 Critical Elements Every Homepage Must Have [Infographic]
• 4 Types of Calls-to-Action You Need for Marketing Success
Download Guide
Resources for Lead Nurturing Workflows
Tutorials:
• TUTORIAL: How to set up workflows to create lead
nurturing campaigns
• TUTORIAL: How To Turn Leads Into Customers
eBooks:
• How To Use Lead Nurturing For Smarter Marketing
Download Guide
Articles:
• 6 Lead Nurturing Emails Every Business Should Send
• 5 Steps for Creating Successful Lead Nurturing
Campaigns
• How to Tailor Lead Nurturing Content to Suit Individual
Personas
• 8 Ways to Integrate Social Media Into Your Lead
Nurturing Campaigns
Resources for Email Marketing
Tutorials:
• TUTORIAL: How to create and send an email in HubSpot
• TUTORIAL: How to segment your contacts to create email
lists
eBooks:
• Optimizing Email Marketing For Conversions
• How to Execute & Measure Successful Email Marketing
Articles:
• The 9 Must-Have Components of Compelling Email Copy
• 7 Expert Email Marketing Tips You're Probably Missing Out
On
• Why List Segmentation Matters in Email Marketing
• 9 Examples of Beautiful Email Marketing
• 10 Simply Awesome Examples of Email Marketing
• How to Improve Your Email Marketing With an Integrated
Approach
Download Guide
Resources for Blogging
Tutorials:
• TUTORIAL: How to use the Blog tool to create new content
eBooks:
• Introduction to Business Blogging
• Easy Fixes To Business Blogging Mistakes
Articles:
• Read The Latest Articles from HubSpot Blog
• 12 Business Blogging Shortcuts for Time-Crunched Marketers
• How to Write Stellar How-To Posts for Your Business Blog
• 9 Ways to Increase Visibility for Your Best Blog Content
• Top 10 Qualities of High-Quality List Posts
• 20 Simple Ways to Boost Blog Subscribers
• 10 Amazing Blogs About Blogging to Start Reading Now
• 9 Questions To Ask Before Hiring a Freelance Blogger
• How To Hire to A Rockstar To Manage Your Blog
Worksheet:
The Blogging Worksheet
Download Guide
Resources for Social Media
Tutorials:
• TUTORIAL: How to set up your social media tools & link your social
media accounts to HubSpot
• TUTORIAL: How to use the social media publishing tool to
promote your content
eBooks:
• 10 Step Guide To Social Link Building
• How to Enhance Your Internet Presence with Social Media
Articles:
• 30 Brilliant Social Media Marketing Tips From 2011
• 26 Social Media Marketing Hidden Treasures You Never Knew
Existed
• How to Cultivate a Company-Wide Social Media Culture
• Why You Need Social Media, Even if Your Customers Don't
Download Guide
Resources for Analytics & Measurement
Tutorials:
• TUTORIAL: How to measure your site traffic
• TUTORIAL: How to track your leads
• TUTORIAL: How to track your customers
eBooks:
• An Introduction to Inbound Marketing Analytics
• How to Unlock The ROI Of Your Marketing With Analytics
Webinar:
• The Science of Analytics Webinar
Worksheet:
• Monthly Marketing Report
Free Tool:
• Marketing Grader
Download Guide
Offer
Develop Targeted Offer to Generate New Email Contacts
LP +
CTA
Advertise Offer On Your Website
LN
Email
How To Use
Automate Follow-up Emails
Market Offer to Existing Contacts
Offer
LP +
CTA
Analyze
Blog
Attract Leads Through Blogging
Social
Social
Analyze
LN
Use Social Media To Promote
Blog
Measure Every Element with Analytics
Email