Transcript Module 4 Strategy Planning and Implementation

Developing an Action-Oriented
Coalition
Keri-Lyn Coleman, MSW
October 16, 2014
Objectives
• Participants will learn what coalitions are
and how they are effective
• Participants will identify the key
differences between a coalition and a
program
• Participants will learn the steps in the
SPF and coalition building
Definition of
Community Coalition
“A coalition is a formal agreement and
collaboration between groups or sectors of a
community in which each group retains its
identity but all agree to work together toward
a common goal of building a safe, healthy, and
drug-free community.”
Community Anti-Drug Coalitions of America (CADCA)
What do Coalitions Do?
Coalitions develop and
implement
comprehensive
community action plans
to change behaviors at
the population level
Percentage Decline in Alcohol, Tobacco, &
Marijuana Use: From Grantee’s First Report to Their
Most Recent Report
Difference Between a Coalition and a
Program
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Target and Reach
Approach
Responsibility
Shift from Individual to
Population Level
Focus: Individual
Behavior
Focus: Policy/ Laws
Goal : Personal Control
of ATOD
Goal : Change the social,
political, and economic
context of ATOD
Tools: Education,
Treatment, Small Groups
Tools: Policy, Media,
Enforcement
Who: Professional with
Client/ Patient
Who: Shared/
Community
Difference Between a Coalition and a
Program: Approach

Multiple Strategies Across Multiple
Sectors

Environmental Strategies
Difference Between a Coalition and a
Program: Responsibility

Diffused throughout the community
Environmental Strategies

Advantages
–
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Effective and Efficient
Immediate Results
Inherently Sustainable
Systems Model for ATOD
Prevention
Retail
Availability
Social
Availability
Economic
Availability
Promotion
Community
Norms
ATOD
Use
Enforcement
What Coalitions Offer
Coalitions can:
 Create more public recognition and visibility
 Create a coordinated plan, a united front, and a
consistent message
 Enhance clout in advocacy and resource
development
 Avoid duplication of services and fill gaps in
service delivery
 Accomplish what single members cannot
Where to Begin?
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Define problem
Recruit a core group of people
Hold an effective meeting
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Have a Goal
Have an Agenda
Send Reminders
Invite Strategically
Common Barriers to Starting
Coalitions
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Community is not ready to address the
problem
“Turf” issues
Difficulty engaging diverse communities
Lack of financial resources
Few connections within the community
History (organizational or community)
Common Challenges Faced by
Coalition Staff
Engaging Volunteers
 Defining Role(s)
 “Shiny Objects”

Strategic Prevention Framework
Assessment

A comprehensive community assessment will
help you identify:
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The prevalence of the problem in your
community;
Which youth and families are most affected by the
problem;
The root causes of the problem; and
What resources and strengths your community
has to address the problem
Assessment

Steps to a Community Assessment
1.
2.
3.
4.
5.
6.
7.
Create an Assessment Team
Determine What Questions you Want Answered
Identify Sources for Data
Collect Data from Multiple Sources
Analyze Data
Share Information
Develop Plan of Action
Capacity
The ability of the coalition to make
a difference over time and
across different issues
Community Representation
(12 Sectors)
• Youth
• Parents
• Business community
• Media
• Schools
• Youth-serving organizations
• Law enforcement agencies
• Religious or fraternal organizations
• Civic and volunteer groups
• Healthcare professionals
• State, local, and/or tribal governmental agencies
• Other organizations involved in reducing substance
abuse
Coalition Member Recruitment
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Who is directly affected by the problem(s)?
Who else cares enough to want to solve the
problem(s)?
Who benefits if the problem(s) is solved?
What individuals or groups can resolve the
problem?
Coalition Member Recruitment
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Find the right person in the organization
Attend their functions, meetings, trainings, etc.
Take them to lunch
Ask what they need
Follow Up
Effective Coalitions
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Enact Formal Governance Procedures
Encourage Strong Leadership
Foster Active Participation of Members
Cultivate Diverse Membership
Promote Collaboration Among Member
Agencies
Facilitate Group Cohesion
Zakocs, Rhonda, Edwards, Erikia, Am J Prev Med 2006;30(4):351–361
We know the problem and we
have the people.
Now what do we do?
Planning

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Develop Coalition Mission and Vision
Statements
Create Coalition Logic Model based on
Assessment Data
Develop Coalition Goals and Objectives
Choose Array of Evidence-Based Strategies
to Address each Goal
What is Effective Prevention?
Self esteem
Sobriety checkpoints
Peer refusal
Information dissemination
Increase legal age
Media campaigns
Server Training
Sobriety checkpoints
Social host policies
Keg registration
After school programs
Comprehensive Community
Action Plan

Goal 1: Reduce alcohol and drug related
deaths and other serious consequences
in Broward County by 5-% in two years
(FL-MEC et al)
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Goal 2: Reduce underage drinking
among Broward County youth by 10-%
(FYSAS)
Comprehensive Community
Action Plan

Goal 3: Reduce the increasing
prevalence of Broward County youth
reporting marijuana use by 10-% (FYSAS)

Goal 4: Reduce mental health risk among
Broward County youth by 5-%. (FYSAS &
YRBSS)
Comprehensive Community
Action Plan

Goal 5: Build community capacity to
promote community wellness
(Community capacity is defined by
increased funding, implementation of
evidence-based interventions, applied
research, and quantified impact)
Planning

When choosing strategies, think about:
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Does the proposed strategy meet the identified
need?
Is there evidence that this strategy will work to
solve the identified problem?
Does your coalition have the capacity to
effectively implement the strategy?
Is the community ready to implement this
strategy?
Implementation

Develop Work Plan
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Sets Timelines
Allocates Resources
Assigns Responsibilities
Follow Work Plan
Evaluation
Are we reaching our goals
and objectives?
Evaluation
Coalition Process Evaluation
 Coalition Outcome Evaluation

Communities and Coalitions Need
Information at Each Step of the Process
Problems
Activities
(measure
process)
Outputs
Outcomes
• Short
• Intermediate
• Long-Term
Problems

Activities
(measure
process)
Outputs
Outcomes
What are the substance use problems in our
target area?
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YRBSS
FYSAS
School Data
Community Data
Law Enforcement Data
Problems

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Activities
(measure
process)
Outputs
Outcomes
What strategies and activities did the
coalition implement?
How do the strategies and activities relate to
the problems identified?
Were the strategies and activities
implemented as planned (i.e. on-time, with
identified partners, etc.)
Problems

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
Activities
(measure
process)
Outputs
Outcomes
How many people (youth and adults) did the
coalition/provider reach with services?
How many people did the coalition/provider reach
through media (media impressions)?
How many resources did the coalition/provider generate
(cash, in-kind, volunteer hours)?
How many community actions did the coalition/provider
generate?
Did the Coalition/ provider create Community Change
(changes in laws/ policies)?
Problems

Activities
(measure
process)
Outputs
Did the activities lead to results?
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Short
Intermediate
Long Term
Outcomes
Levels of Data
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Program
Neighborhood/ City (Provider/Coalition)
County (Coalition , Multiple Coalitions and/or
Managing Entity)
Region (Managing Entity)
State
Who Needs the Data?
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Provider and Coalition Staff
Stakeholders/ Partners
Community Members
Funders
Policy-Makers (Local, State and Federal)
Researchers
Sustainability/ Maintenance
Financial
 Leadership/ Membership
 Structure
 Vision, Mission, Goals, Objectives
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What Are the Alternatives to
Maintenance?
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Growing
Spinning Off
Changing Focus
Cutting Back
Ending
Staying the Way You Are
Questions?