Transcript Modular Training European Dynamic SalesMan

Modular Training Programme
European Dynamic
SalesMan
European Dynamic
SalesMan
This project has been funded with the support
of the European Community
The content of this project does not
necessarily reflect the position of the
European Community or the National
Agency, nor does it involve any responsibility
on their part
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European Dynamic SalesMan
and Leonardo da Vinci
program
This project has been selected by the
European Commission and will be funded by
the Community budget as the part of the 2nd
phase of Leonardo da Vinci program
Leonardo da Vinci is the program of
European Union focused on the development
of the vocational training in European
countries
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Promoter of the project
DC Vision, s.r.o. (CZ)
www.dcvision.cz
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Partners of the project
8 partners from 6 countries:
Econsult GmbH; www.econsult.at
Labour Pool Ostrava, Karviná; www.labourpool.cz
Technical University Brno; www.fbm.vutbr.cz
ED-LAB; www.ed-lab.net
Door Training; www.door.com.pl
Nehem International BV; www.nehemint.nl
Match BV; www.match-bv.nl
Excellent Training; www.ext.sk
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Project specific aims
Development of the Intranet E-learning application
related to the interactive on-line training in marketing
and sales in Small and Medium Enterprises (SMEs)
Improvement of knowledge of SMEs in marketing and
sales and improvement of SMEs competitiveness in
the global environment
Improvement of knowledge of young graduates,
students in marketing and sales management fields
in SMEs
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Project program objectives
To improve skills and competences of young
people, especially young people in the initial
vocational training
To improve the quality of, and access to,
continuing vocational training of skills and
competences
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Project programme priorities
To develop a new method of training in the
field of marketing and sales productivity
To develop new methods and forms of
learning and teaching of basic skills in
vocational and educational training
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Target group
Business Networks of partners
Regional Development Agencies
Regional Advisory and Informational
Agencies (RPICs)
Chambers of Commerce
Business Inovation Centres
Schools, Universities, Training companies
Labour Offices, Regional Authorities
SME policy makers
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Potential users of project
results
Managers of SMEs, marketeers, sales
managers of SMEs
Young graduates, unemployed graduates,
graduates in re-qualification programs,
students
Trainers and lecturers of specialized schools
and training providers (train the trainers)
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Project results
EDS Intranet application
User’s Resources Books (3 modules)
Personal Surveys
Accredited Trainer’s Resources Manuals
(3 modules)
DVD, CD ROM video presentation
Website: www.dynamicsalesman.com
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Intranet application structure
EDS
European Dynamic Salesman
EDS01
Formulating strategies
EDS01
Leadership and Prereguisiste
Implementing strategy
EDS01
Translating strategy
Into action (BSC)
EDS02
Marketing plaforms
EDS01
Strategic Marketing and
Sales
EDS02
Tactical marketing
and Sales
EDS03
Operative tools
EDS03
Customer Relation
Management
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EDS03
Sales planning
EDS03
Professional sales
skills
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EDS02
Key account
Management
EDS02
Sales Management
EDS03
Telemarketing
User’s Resources Books
3 modules  3 handbooks (each handbook
70 – 80 pages)
1st module: Strategic Marketing and Sales
2nd module: Tactical Marketing and Sales
3rd module: Operative Tools
Each handbook describes three days training
module of the EDS program
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Personal Surveys
Final assessment survey for the evaluation of
knowledge to the module
Each survey: 20 questions and 4 potential
answers for each question
Each survey: 5 pages + initial page
(6 pages in total)
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Accredited Trainer’s
Resources Manuals
3 modules:1st module: Strategic Marketing and Sales
2nd module: Tactical Marketing and Sales
3rd module: Operative Tools
Descriptions of procedures and contents of the training,
tools to make the training active
Each manual 400 – 500 pages (+annexes)
Manual will include a CD ROM with intranet
application and presentation slides
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DVD, CD ROM video
presentation
Short promotional version: 3 to 5 minutes
video presentation of tools and methods
Longer content presentation: 6 to 10 minutes
presentation of the product modules and the
way of learning
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Website
www.dynamicsalesman.com
Goal: Dissemination of the project
(distribution project results to the largest group
of users)
in six languages (EN, DE, CZ, SK, NL, PL)
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Impact of the project
The project will bring a new training intranet
application for SMEs in the field of marketing
and sales productivity management
The project will contribute to increase of
competitiveness of SMEs
The project will contribute to increase of
chances of young graduates in the labour
market
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