Transcript BUS 411 - Tony Gauvin`s Web Site

BUS 411
DAY 16
1
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Agenda
 Questions?
 Assignment 5 Corrected
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3 A’s, 3 B’s, 3 C’s and 2 D’s
 Assignment 6 posted (last one)
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Due March 26 (29?)
Assignment 6.pdf
 Midterm will Take Home, Available March 26 @ 12:30 PM  due
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March 29 @ 5 PM
Discussion on How to present a case study
Finalize Group and case assignments.
Group Work
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Pre Break Timeline
 March 19
 Chapter 11 Global Issues
 March 22
 How to Prepare and Present a Case Study
 Team Formation & Case Assignments
 March 26 -> no class…midterm assigned
 March 29
 Example Case Netflix presentation by Tony
 After Break
 Student case study presentations
2-3
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Mid-term
 This is your midterm exam and it includes 20 short essays from the
first 11 chapters of the text. You can use your book, notes, and
class PowerPoint's to complete this exam. While you can use the
Internet and Google also, but I would caution about the quality of
the answers you may find. The correct answers for these questions
are straight from the textbook and the textbook will be the only
reference used for grading the exam. You may not seek help from
any other person to complete this exam. This exam will time out on
Friday, March 29 @ 5 PM. Any questions answered after that time
will not count. You can work at this exam in several intervals if you
save your questions and DO NOT submit the exam. Submit the
exam only when you have completed the exam and checked to
see that all questions are answered and saved.
2-4
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Strategy management
The real key to effective strategic management is to accept the
premise that the planning process is more important than the
written plan, that the manager is continuously planning and
does stop planning when the written plan is finished. The
written plan is only a snapshot as of the moment it is approved.
If the manager is not planning on a continuous basis --planning, measuring, and revising – the written plan can
become obsolete the day it is finished. This obsolescence
becomes more of a certainty as the increasingly rapid rate of
change makes the business environment more uncertain.
--- Dale McConkey
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What is a case study?
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Describes a firms situation at some point in time
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All of these case studies are 2011
Analysis must reflect the correct time period
• End of fiscal year 2010 data
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Contains mostly fact with some opinion
Puts the reader on the scene
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You have the benefit of hindsight
Allows learning by doing
The job to create a 3-year strategic plan for 3 years
after the case (2011-2014)
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Preparing Cases Analysis
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Need for Practicality
 Cases are incomplete
 Make reasonable assumptions and DOCUMENT your assumptions
Need for Justification
 Support your decisions
Need for Realism
 Be realistic
Need for Specificity
 What, why, when, how, where and who
 Business people (and business professors) dislike generalities and
vagueness
Need for Originality
 Be original…there is no perfect answer
 If it were that easy everyone could do it!
Need to Contribute
 teamwork
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Case method
 Student centered approach – discussion
oriented
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What would you do?
Why would you do it?
When would you do it?
How would you do it?
 Role of professor and other students is to
cross examine presenters
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Class Discussion
 Read the case
 Take notes
• SWOT Analysis
• Make recommendations
 Conduct Research
 The better you are at research the easier the analysis
goes
 Prepare PowerPoint and presentation
 Example PowerPoint Wendys.ppt
 Get ready for Cross-Examination
 Peers
• Everyone should read all the cases!
 Instructor
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Some question you should be able to
answer
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What are the firm most important external opportunities and
threats?
 Strengths ands weakness?
How would you describe their financial condition?
What are the existing strategies and objectives?
Who are the competitors and what are their strategies?
What objectives and strategies do you recommend?
 Explain your reasoning
 How does this differ from what they are doing?
How do implement the recommendations?
 What problems do you foresee in implementation?
How will you evaluate progress towards your
recommendations?
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Steps in Preparing Oral Case study
See page 360-369
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Identify Mission, Vision, Objectives,
Strategies
Develop New Vision and Mission
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Most are poor
Identify internal strengths and
weaknesses
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IFE
Financial ratios
Product Positioning
Org Chart
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Identify external opportunities and
threats
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Industry trends
CPM
EFE
Analyze
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SWOT Matrix
SPACE
BCG
IE matrix
Grand Strategy Matrix
Matrix Analysis Summary
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Give advantage and disadvantages
of alternative strategies
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QSPM
Recommend
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Strategies and long range objectives
Show cost
Specify how strategies are to be
implemented and what results to
expect
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EPS/EBIT
Projected financials & new ratios
Timetable or agenda for actions
Recommend specific annual
objectives (goal) and polices
Recommend procedures for
evaluation
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Balanced scorecard
Be Original – Take chances
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Remember business rewards risk taking
Be ready for Cross-examination
Making the presentation
 Organize with PowerPoints and graphics
 http://www.youtube.com/watch?v=lpvgfmEU2Ck
 Give overview
 Inform the audience if it is a team presentation
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• Who does what
Control your voice
Manage Body language
Do not read your notes or the power points-be fluid
Use lots of visuals
Be enthusiastic!
Answer questions at the end
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Case study Scenario
 You are a team of consultants presenting a
Strategic plan to the board of directors of the
company. 40-50 mins (you will be timed) !
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You need to convince that board that you know what you
are doing
Whatever you recommend should be the preferred course
of action for the company in question for the next 3 years
Expect tough questions…be ready with answers
Don’t propose something that has already been tried
unless you know that it was a implementation problem
and not a strategic one
Don’t BS.. you will get exposed
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Tips for success
 Content tips
 http://www.strategyclub.com/
 Use S&P Industry survey
 Process tips
 Divide the work
 Cover all bases
 Attempt to uncover flaws in your analysis
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Research Tips
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Your best resources are the UMFK Digital Databases
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Business Insights: Essentials
Business source Complete
Newspapers (proquest)
Value Line research center
Wall Street Journal
Academic Search Premier
Census gateway
Econlite
Fed in print
Other resources
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http://www.sec.gov/edgar.shtml
http://finance.yahoo.com/
http://money.cnn.com/
http://moneycentral.msn.com/home.asp
Investor relations web site for the company associated with the case study
http://www.isc.hbs.edu/
Bad resources
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Web searches
Friends and colleagues
Tonyg.umfk.maine.edu
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Company:
Case Presentation Analysis
Date:
Presenting Team Members:
Place comments after each rating.
Ratings (circle the appropriate numbers).
Poor
Below
Average
Average
Above
Average
Superior
1. Mission and Vision Statement
1
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3
4
5
2. Thoroughness, accuracy, and depth of external
analysis
1
2
3
4
5
3. Thoroughness, accuracy, and depth of internal
analysis
1
2
3
4
5
4. Identification and evaluation of alternative strategies
using matrices
1
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3
4
5
5. Quality, quantity, feasibility, and relevance of
recommendations
1
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3
4
5
6. Justification and support for recommendations
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3
4
5
1. Organization of presentation
1
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3
4
5
2. Professionalism of presentation
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3
4
5
3. Use of visuals and color
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5
4. Communication skills of team
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4
5
5. Use of time (40 min presentation)
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5
6. Handling of questions (up to 10 minutes)
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5
OVERALL EVALUATION:
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4
5
CONTENT
DELIVERY
TotalScore
 40 
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12
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score
i
Students that are
not presenting
will also evaluate
presenters,
Case Score =
50%(avg student
scores) + 50%
(professor score)
Peer Review for Case studies
In rating yourself and your team members, use a one- to five-point scale, where 5 = superior, 4 = above average, 3 = average, 2 = below
average, and 1 = really weak. Add the scores to obtain a total score for yourself and the other group members. Put any comments you like
on the bottom of this page.. If you receive a poor rating on this evaluation, your final case average will be lowered one letter grade. A
superior rating may add points to the final case average.
Put your name and your team members’ names in the spaces provided, one name at the top of each column.
Names:
Ratings:
On time for all group meetings:
Helped keep the group cohesive:
Number of useful ideas contributed:
Quantity of work done:
Quality of work done:
+
Add Total Scores Here:
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Group And Case Assignments
 Group 1
 David, Shawn, Zhongling, Yoshives
 Group 2
 Emily, Megan, Carter, Olivia
 Group 3
 Thomas, Allie, Brandon, Loren
11-18
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Schedules for Cases
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March 29
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United Continental
Holdings – Group ?
Apr 16
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Ryanair Holdings – Group
?
Apr 19
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Dr. Pepper Snapple Group
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Coca-Cola
Apr 26
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Apr 12
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Southwest Airlines –
Group ?
Apr 23
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Netflix – Tony Gauvin
Apr 9
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Starbucks
Apr 30
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Student’s choice
 May 3
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May 7
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Scholars symposium
Student’s choice
May 10
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Student’s choice
Ch 8-19