Transcript Organic Products

INDIA ON THE MOVE
Organic Products
Contents
• ORGANIC – We made it too complex
• Markets
• India’s Potential – Within India and Exports
• Advantage India
• Our Bottle necks
• ORGANIC INDIA – a overview
Organic
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TOO complex
Too many certifications and process
Each step adds cost to the product
Major beneficiary – certifying agencies, labs, who have
no direct role to produce organic products
• Results - Expensive product
• Seems Organic products are for elite class and product
coming from Mars
Complexity- List of certifications
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Demeter
Non GMO
NOP
NPOP
Bio EU
Soil association UK
JAS
TGA
HACCAP
GMP
ISO
KOCHER
Halal
Fair Trade
Let’s Simplify Organic
• Organic food is clean food
• Our traditional method of farming
• Direct Benefits to Mother earth, Farmer, Cattles ,Human
beings and planet as a whole
• Minimize certifications
Why Organic Products
• Use of prescription medication is the third leading
cause of death in developed countries
• An adverse drug reaction is five times more likely to
kill you than an automobile accident or AIDS
• The leading problem in world today is not the use of
illegal drugs but it is the use of legal drugs
• Each year there are more than two million hospital
admissions due to adverse drug reactions and
180,000 of them result in death
• Leading doctors across the globe believes that
prescribing drugs should be the last resort in most
medical cases
Benefits of Organic Products
• Provide better medicinal/nutritional value
• Are free from hazardous effects of contaminants, genetic
modification and irradiation,
• Sustains fertility of mother earth,
• Protects the environment / ecology.
• Protects numerous plant and animal species from
extinction.
• Protects interests of marginal farmers, rural craftsmen
and tribal population
Why India
• History of over 5000 years
• Majority of the herbs. Spices and commodities grow
/can grow in different parts of our country due to
different environment and weather conditions
• Scientists, doctors, agriculture universities / Institutes
available for research / development
• 881 species of herbs in India – 60 are cultivated and
760 are wild crafted / harvested
• Better economics – availability of human resource at
reasonable cost
• APEDA – Our Asset .Making the difference
Herbs and Herbal Products
Big Opportunity
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Present Demand
Projected Demand (for 2015)
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Europe
North America
China
India
Others
US$ 35 Billion
US$ 6.5 Billion
US$ 4.0 Billion
US$ 1.5 Billion
US$ 13 Billion
US$ 70 Billion
US$ 25 Billion
US$ 12 Billion
US$ 3 Billion
US$ 30 Billion
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Total
US$ 60 Billion
US$ 140 Billion
Organic Market - India
• The top 8 metros contribute to over 80% of the up
market products in the country
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Market
Chennai
Hyderabad
Bangalore
Mumbai
Ahmedabad
Pune
Delhi
Calcutta
Total
Accessible Potential(Rs.Crs.)
84
33
69
148
30
28
112
57
562 ( $125mn )
India’s Organic Export market
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Total export of organic products was US$ 118 million
with growth of 50% over previous year.
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About 135 products being exported as against 86
products last year
India is a baby in world market though has the potential
to play a dad’s role globally
Advantage India
• Herbal and Medicinal plants production and processing industry can
become the engine for growth and livelihood for BPL families as
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Human Resources and Natural Resources
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Production and Processing , Resulting in Value Addition Benefits
Employment Generation *
GDP Growth and Exports (Foreign Exchange Earnings)
* Estimated to increase from 1.25mn people now to 2.5mn people in coming 5 yrs
Our Bottle necks
• Samples Vs. Actual delivery
• Consistent Quality
• Execution delays – weak Infrastructure
• Reliable accredited testing lab to test heavy metal and pesticide as
per international standards at reasonable cost
• Issues of reciprocal arrangement between NPOP and EU
• Indian company fighting Indian company instead of working together
• Coordination and cooperation among various govt. agencies and
business
Key Challenge
• In the U.S., EU, Australia, and Japan, Indian herbal and medicinal
products have faced entry barriers due to lack of
understanding/appreciation of the ingredients used in these
products.
• There is a need to suitably take up with the importing countries for
permitting the import/use of Indian herbs for benefit of man kind
• Challenge for manufacturers in India is to meet international quality
standards in complete supply chain
ABOUT US
ORGANIC INDIA – Internationally certified Organic Health &
Wellness Products Manufacturing and Marketing company enriching
lives of people across the globe.
Research facilities in India and USA.
Products developed by international panel of doctors in India and US
blending tradition of Indian with modern science
Serving over hundreds and thousands of satisfied customers spread
across the globe.
Offices in USA, Australia, Israel and India.
Our Distribution Network
ABOUT US
Processing facilities located near farms to ensure faster processing of fresh
herbs.
Thousands of small farmers, tribal people and their communities around
India have been touched directly or indirectly by the work of ORGANIC
INDIA.
• Strategically located processing and manufacturing plants in the states of
Uttar Pradesh, AP, Gujarat and Rajasthan besides the final packaging
operations in Lucknow (Uttar Pradesh).
Participation in major State, National and International Exhibitions.
Our Distribution Network
OUR CREDENTIALS
One of the First companies in India to get International
Organic certification from Control Union, Ecocert, SGS and
Orthodox Union.
Products compliant to all International standards including
U.S.A, European, U.K, Australian, German, Indian and
Japanese standards.
Global Products , Global Standards with presence in over 30
countries
Our Product Range
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Tulsi and functional teas –28 flavours
Supplements – 33 covering all parts of body
Psyllium, Chicory , Quinoa, Wheat grass, Moringa
Flower like Rose, Chamomile, Jasmine etc
Complete range of commodities – Kalanamak Rice, Durum wheat ,
Pulses etc.
• Complete range of spices
• Dehydrated Fruits and Vegetables
Our Product Range
Our USP
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Ethical Agricultural and Environmental practices. i.e. every one in the
chain from mother earth – Farmers – Associates-EmployeesConsumer and environment as whole wins
We use only whole herbs and not extract or give any other chemical
treatment to herbs thus using herbs as gifted by nature
All products being prescribed by doctors over last 40 years thus having
complete substantiation reports, test reports
State of the art processing and packaging setup. Processing centers
near the farms to process herbs as fresh thus maintaining the prana in
herbs
Products compliant to all International standards including U.S.A,
European, U.K, Australian, German, Indian and Japanese standards.
Exporting products to over 40 countries including US, Germany,
France, UK, Italy, Sweden, Finland, Australia, Newzeland
Quality
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Heavy metals
Insecticide and Pesticide levels
Certification
Authenticity
Consistency – sample and supply of same
quality meeting all specifications
• Global products – same quality products in all
countries
Cricketers Enjoying Tulsi Tea
Cricketers with Tulsi Tea
Retailers
Store Presence
ORGANIC INDIA products on the shelves at Natural Foods Stores
Store Presence
ORGANIC INDIA products featured in a Holiday Display, Self Serve Tulsi
Tea Station, Tulsi Tea Demo, and Featured product demo.
Our Retail Presence
• Food bazaar, Bangalore
• International trade Fair,Rishikesh
 Tulsi Tea placement at Big bazaar outlets.
Spencer’s Retail, Ghaziabad
Modern Bazaar, Delhi
Stand alone - Retail
Metro, Bangalore
Promotional activity – Early morning
• Wet dispensing of Tulsi Tea at Air Force club Bangalore
• Ladies in the queue for tasting Tulsi Tea.
Our Partners- Esteemed Doctors
ORGANIC INDIA FOUNDATION TEAM
AREA OF OPERATION:
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15 Villages of Palhani Block of district Azamgarh, U.P.
 Rath block of district Hamirpur, U.P.
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OBJECTIVES
 Increase the awareness about key health factors among community especially
among mothers and children.
 Provide basic health services to the community
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CURRENT ACTIVITIES
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Health Services
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Free Medical Services
Free Medicines
Regular Health Camps
Counseling
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Behaviour Change Communication
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Health Awareness Program
Distribution of educative material in Hindi
Community Events
Community Peer Educators (Volunteers)
Program
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HEALTH PROJECT HIGHLIGHTS
VOLUNTARY BLOOD DONATION CAMPS.
Every year ORGANIC INDIA Foundation organizes voluntary blood
donation camps at it’s health centers in collaboration with the government
blood banks .
INITIATIVES AND RESULTS
• Vocational training to women - Stitching classes
and then gifting the sewing machines
• Self Help groups for women – Lead a dignified life
by growing Tulsi
• Hygiene improvement by partnering with villagers to
construct toilets
• Over 50,000 villagers / farmers treated every year
• Blanket / gifts distribution every year
• Financial support of bright students in Villages
• Job opportunity for bright students from the villages
in ORGANIC INDIA