Transcript Hispanic Advertising Program
Intersect Media Solutions’ Print and Digital Advertising Networks to Reach Florida Hispanics
April 2014
Where Marketing Insight Meets Media Genius
Florida’s Hispanic Market 3.2 million
Hispanic adults live in Florida’s seven largest DMAs.
30%
Hispanic adults are 30% more likely than Florida adults as a whole to have visited Universal Orlando in the past year.
1.9 million
Florida Hispanic adults read a newspaper in print or online in the past week.
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newspapers with a combined, per-issue
circulation of nearly 1.4 million effectively
reach the Florida’s Hispanic population.
745,200
Hispanics read Florida newspapers online or on mobile devices – tablets or smartphones – during the past month.
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Florida’s Hispanic Print Advertising Network
Intersect Media Solutions offers both print and digital networks to reach Florida’s huge Latino population. In print, 38 newspapers offer a combined, per-issue circulation of nearly 1.4 million. The Top 15 are listed here.
Hispanic Print Publication
El Clarin * (S) El Sentinel (Ft. Lauderdale/Miami) * (S) El Sentinel (Orlando) * (B) El Nuevo Herald - Sunday Edition (S) El Semanario Accion * (S) El Nuevo Herald (S) Semanario Argentino * (S) Centro Tampa * (S) Diario Las Americas (S) La Prensa (Orlando) * (S) El Colombiano * (S) America Hoy * (S) El Latino Semanal * (S) Eco Latino * (B) El Hispano Para Todos * (S)
Metro Area
Miami/Ft. Lauderdale Miami/Ft. Lauderdale Orlando Miami/Ft. Lauderdale West Palm Beach Miami/Ft. Lauderdale Miami/Ft. Lauderdale Tampa/St. Petersburg Miami/Ft. Lauderdale Orlando Miami/Ft. Lauderdale Miami/Ft. Lauderdale West Palm Beach Jacksonville West Palm Beach
Pub. Days Circulation
Thursday Friday Saturday Sunday Friday Mon-Sat Monday Friday Tues-Sun Thursday Thursday Monthly Friday Monthly Thursday 200,000 125,000 100,223 75,990 75,000 58,573 43,000 42,000 36,586 35,065 35,000 33,500 31,857 30,000 30,000 *Free to readers (S) – Spanish language Source: Intersect Media Solutions, Individual publications (B) - Bilingual 15
Florida’s Hispanic Digital Advertising Network
Capability: A Digital Ad Network that reaches the Hispanic Markets: Miami/Ft. Lauderdale , Orlando, Tampa/St. Petersburg, West Palm Beach and Ft. Myers/Naples.
Strategy: Partner with Hispanic Newspaper Websites to utilize “unsold space” at low CPMs. Challenges: Hispanic Newspaper Websites generate lower site traffic compared to General Market Newspaper Websites. Less site traffic equals less inventory.
Some smaller Hispanic Newspaper Websites do not sell on a cost per thousand basis. Monthly packages sold as rotators.
Difficulty building uniform Ad Network with variety of pricing structures and inventory variations.
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Hispanic Sites in Florida’s Digital Ad Network
In Florida, Intersect Media’s Digital Ad Network includes these eight Hispanic-oriented websites which have nearly 1.4 million unique visitors. Using its existing partnerships, Intersect Media can create a custom digital footprint throughout the US and abroad.
Website
El Nuevo Herald (Miami) Diario Las Americas El Sentinel (Ft. Lauderdale) El Sentinel (Orlando) La Prensa 7 Siete Dias Naples Vista Semanal Tampa Centro
Page Views
9,802,400 300,000 221,571 161,765 75,000 32,500 23,000 22,057
10,638,337 Unique Users
1,160,600 95,000 37,638 21,880 20,000 15,100 10,000 14,369
1,374,542 SOV%
2% 10% 5% 2% 6% 13% 3% 5%
2% Impressions
525,000 75,000 25,069 10,054 10,500 10,931 1,946 2,500
661,000
Source: Individual media properties 17
Thank You!
For More Information, Contact:
Gary Winters
Marketing Manager
Intersect Media Solutions
610 Crescent Executive Court, Suite 112 Lake Mary, FL 32746 v 321.283.5268
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