Transcript Authenticity - Don`t Be Evil

Sogeti Executive Summit
October 7, 2010
Authenticity
& Business
B. Joseph Pine II
Strategic Horizons LLP
www.StrategicHorizons.com
Dellwood, Minnesota
+1 (651) 653-6850
[email protected]
©2010 Strategic Horizons LLP
The Progression of Economic Value
Experiences
Customization
Stage
Services
Customization
Deliver
Goods
Commoditization
Make
Commodities
Extract
©1999 Strategic Horizons LLP
Commoditization
Economic
Output
Business
Imperative
Consumer
Sensibility
Experiences
Render
Authenticity
Services
Improve
Quality
Goods
Control
Cost
Commodities
Supply
Availability
©2007 Strategic Horizons LLP
Authenticity
©2007 Strategic Horizons LLP
What’s Going On?
Automation of Services
Emergence of Experiences
Prevalence of Postmodernism
Rise of Baby Boomers
Failure of Institutions
©2007 Strategic Horizons LLP
Inauthenticity
©2007 Strategic Horizons LLP
Three Rules to Do Business By
• If you are authentic, you don’t have to
say you’re authentic
• If you say you’re authentic, you better
be authentic
• It’s easier to be authentic, if you don’t
say you’re authentic
©2007 Strategic Horizons LLP
Rendering
©2007 Strategic Horizons LLP
The Polonius Test
This above all,—to thine own self be true;
And it must follow, as the night the day,
Thou canst not then be false to any man.
-Polonius
William Shakespeare, Hamlet, Prince of Denmark, Act I, Scene 3, lines 80-82.
The Real/Fake Matrix
IS what it
says it is
Is NOT what
it says it is
©2007 Strategic Horizons LLP
Real-fake
Real-real
Fake-fake
Fake-real
Is NOT true
to itself
IS true to
itself
Assessment: Apple
IS what it
says it is
Is NOT what
it says it is
©2007 Strategic Horizons LLP
Real-fake
Real-real
Fake-fake
Fake-real
Is NOT true
to itself
IS true to
itself
Assessment: Starbucks
IS what it
says it is
Is NOT what
it says it is
©2007 Strategic Horizons LLP
Real-fake
Real-real
Fake-fake
Fake-real
Is NOT true
to itself
IS true to
itself
Assessment: Venice
IS what it
says it is
Is NOT what
it says it is
©2007 Strategic Horizons LLP
Real-fake
Real-real
Fake-fake
Fake-real
Is NOT true
to itself
IS true to
itself
Assessment: Your Company
IS what it
says it is
Is NOT what
it says it is
©2007 Strategic Horizons LLP
Real-fake
Real-real
Fake-fake
Fake-real
Is NOT true
to itself
IS true to
itself
Where are you
most fake?
©2009 Strategic Horizons LLP
State Your Identity
Essence of Enterprise
Nature of Offerings
Effects of Heritage
Sense of Purpose
Body of Values
©2007 Strategic Horizons LLP
Being True to Self
Heritage = Origin + History
©2007 Strategic Horizons LLP
Identify Your Statements
Assigned Names
Expressed Statements
Established Places
Declared Motivations
Displayed Appearances
©2007 Strategic Horizons LLP
Being What It Says It Is
Place = Venue + Event
©2007 Strategic Horizons LLP
Real vs. Fake
≠
Real & Virtual
©2010 Strategic Horizons LLP
The
TheMultiverse
Universe
Time (Actual)
Matter
(Atoms)
No-Space
(Virtual)
No-Matter
(Bits)
©2010 Strategic Horizons LLP
Physical
Reality
Virtuality
Mirrored
Augmented
Virtuality
Reality
Augmented
Warped
Virtuality
Alternate Reality
Virtuality
Reality
No-Time (Autonomous)
Space
(Real)
The Progression of Economic Value
Transformations
Customization
Guide
Experiences
Customization
Stage
Commoditization
Services
Customization
Deliver
Goods
Commoditization
Make
Commodities
©1999 Strategic Horizons LLP
Commoditization
Authenticity
©2007 Strategic Horizons LLP
Edification?
©2010 Strategic Horizons LLP
Don’t Be Evil
Doing Good
Well By Doing Well
Good
©2010 Strategic Horizons LLP
Sogeti Executive Summit
October 7, 2010
Authenticity
& Business
B. Joseph Pine II
Strategic Horizons LLP
www.StrategicHorizons.com
Dellwood, Minnesota
+1 (651) 653-6850
[email protected]
©2010 Strategic Horizons LLP