Transcript Steve Bucherati, Vice President, Global Diversity

The Coca-Cola Company
Global Women’s Initiative
So Why Focus On Women?
Out of Economic Interest for Our Business
For The Coca-Cola
System
Consumers,
Shoppers and
Customers
Gender Diversity, Mirroring the Market, Enables Growth and Value Creation
Attract, engage and retain the best talent:
People
People
3
Be a
great
place to
work
• Increase people’s system knowledge, and cross-system
movement.
• Inspire our people to be passionate ambassadors for
our brands.
• Recruit, develop and advance
women, and achieve true diversity.
• Engagement
• Employer of
Choice
• Workplace
Rights
• Diversity
• Retention
STRATEGIC FRAMEWORK
Vision: A diverse workforce of 50/50 men and women at all levels by 2020
Retention of
existing female
talent
Placement of
qualified
women
into key open
roles
Support systems
A thriving Pipeline
of Ready-Now
and ReadyFuture Female
Associates
Business case and
company-wide
communications
Women’s Leadership Council
Objective
To accelerate the development and movement of female
talent into roles of increasing responsibility and influence
Women’s Leadership Council
206 countries,
simultaneously
• 17 influential, passionate female executives
• Sponsored by CEO and other members of the Senior Leadership Team
• Supported by HR (Global Diversity, Talent Management & Development, and
Talent Acquisition)
Business
Case
Strategy
• Situation Analysis
• Desired Outcomes
• Key Levers
• Metrics
Action Plan
• Key Initiatives
• Target Audience
• Timing
• Investments
Implementation
• Communications
• Participation
• Follow Through
• Evaluation
Best
Practices
Global Women’s Initiative - - Accomplishments 2008-2011
RETAIN
•Operating Committee drives regular global
review of female talent
RECRUIT
•41% of hiring at our senior level, globally, in
2011 (13% in 2007)
•Since 2008, representation at our senior
level, globally, has moved from 23% to 28.2%
•The immediate pipeline level, globally, has
moved from 28% to 34%
•One level further down is now 46%, globally
Global Women’s Initiative - - Accomplishments 2008-2011
DEVELOP
• 49% female participants in key leadership programs in
2011 (21% in 2007)
• New Mid-Level Women’s Leadership program
launched; 240 women from around the globe
participated in the program’s first two years
• U.S.-based mentoring program tools scaled globally
ENABLING CULTURE
• Globally scaled the guidelines, frameworks and tools
for launching women’s networks across any
geography; networks launched in South Africa and
Middle East/North Africa; launches set to initiate
throughout Asia, Latin America and Europe
• Flexible Work Arrangements program launched in
U.S., and framework and tools distributed globally
• Integrated development of female talent into Woodruff
Cup award criteria
Global Women’s Initiative - - Accomplishments 2008-2011
ENGAGED ORGANIZATION
•Muhtar Kent routinely addressing topic in his
remarks during business trips, and hosting
Women’s Leadership Speaker Series events
(i.e., Sheryl Sandberg, Ursula Burns)
•Muhtar Kent meeting with top female talent
throughout his global travel
•Group Women’s Leadership Councils
established for Asia, Eurasia/Africa and in
each of the company-owned bottlers;
launching soon in Europe & Latin America
•WLC events held in Atlanta, Hong Kong,
Mexico City, Istanbul, Paris, Tokyo,
Johannesburg, Dubai, and Buenos Aires
•International Women’s Day
“The future belongs to those who dare….”
2020 Destination
Sustainable Results
• Strong Presence in Senior
Leadership Roles
2009 - 2011
2008
Awareness
and
Quick Wins
System-Wide
Impact on
Programs,
Culture and
Metrics
• Pipeline of Ready Now
Female Talent
• System Talent Initiatives
• Culture of Inclusion and
Sustainability
• Best Place for Women to
Work
• 5,000,000 economically
empowered
Women’s Leadership Council
Members
Title
Group/Function
Susan Mboya
Eurasia & Africa Group Director, Women’s
Economic Empowerment
Eurasia/Africa Group
Therese Gearhart
President, South Africa Business Unit
Eurasia/Africa Group
Kathy Waller (Chair)
VP and Controller
Corporate Group
Wendy Clark
Senior VP, Integrated Marketing Communications
& Capabilities
Corporate Group
Charlotte Oades
Global Director, Women’s Economic Empowerment
Corporate Group
Veronique Bourez
Franchise Operations Director, France
Europe Group
Jane Lawrie
Group Public Affairs & Communications Director
Europe Group
Claudia Lorenzo
Social Business Director, Brazil Business Unit
Latin America Group
Lucia Dourritzague
VP, Strategic Planning, Mexico Business Unit
Latin America Group
Kathleen Ciaramello
VP, East Region, Foodservice
Coca-Cola Refreshments
Julie Francis
VP, Chief Commercial Officer
Coca-Cola Refreshments
Melody Justice
Executive VP, Business Transformation
North America Group
Katie Bayne
President & General Manager, Sparkling
Beverages
North America Group
Gill McLaren
Customer & Commercial Director, South Pacific BU
Pacific Group
Pam Chuenhathai
Commercial Planning Director, Thailand
Pacific Group
Josefine Hansel
Procurement Director, Coca-Cola Germany
Bottling Investment Group
Tina Reyes
Legal Director, Coca-Cola Bottlers Philippines
Bottling Investment Group