Transcript 2013+ - eZ publish

eZ Systems
Corporate Presentation
Contents
 Company
Company
 eZ Publish Platform
 Customers and Go-to-Market Strategy
 Management Team and Organization
 The Future Summarised
SLIDE 2
Copyright © 2012 eZ Systems
January 2013
eZ Systems – Corporate Overview
eZ Success Story
EMEA
France, Germany, Italy,
Norway, Spain, UK,
Finland/Baltics
North America
United States
Copyright © 2012 eZ Systems
AsiaPac
China, Japan,
Singapore

eZ Systems AS founded 1999 in
Norway
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More than 12 years commitment
to Commercial Open Source

105 employees

Continued growth: Supporting
over 15,000 customers in 120
countries

Established ecosystem: More
than 350 Partners and a strong
community of 42,000 + members

Over 5 million downloads and
250,000 installations
January 2013
Digital Services improve people´s life
Empowering enterprises with
the freedom to create
sustainable content driven
digital business
Copyright © 2012 eZ Systems
January 2013
Selected Blue Chip Global Customers
Copyright © 2012 eZ Systems
January 2013
A History and Future of Growth and Innovation
Until 2010: Building the
technology and community
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Technology development
focus, service sales
Establishing community.
Today:
 40,000+ members
 700+ man years
development
 28,000+ technical
contributions
First software sales in 2007
Copyright © 2012 eZ Systems
2011 – 2012: First scaling
and foundation for growth
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New CEO, enhanced
management team
Extending the platform (via
two acquisitions)
Productisation
Channel development
Game change is the roll out
of eZ publish 5
OEM contracts - completing
innovation leadership
2013+: Global expansion
and scale
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Accelerated conversion of
installed base
Move to “all cloud”
Geographic and channel
expansion
Large scale cloud ASP
distribution partnerships
Continued technology and
innovation leadership,
organic and acquisitions
January 2013
Contents
 Company
Company
eZ Publish
Platform
 eZ
Publish
Platform
 Customers and Go-to-Market Strategy
 Management Team and Organization
 The Future Summarised
SLIDE 7
Copyright © 2012 eZ Systems
January 2013
The Empowerment (R)Evolution
Copyright © 2012 eZ Systems
January 2013
The Empowerment (R)Evolution
Copyright © 2012 eZ Systems
January 2013
Digital Business Coverage
The Market dynamically develops rapidly
New Market
Requirements
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Copyright © 2012 eZ Systems
From tactical website
presence to strategic
digital communications
From www to multichannel, multi device
delivery
From uni-dimensional
web creation tools to
complete software
platform including
creation, delivery and
optimization
From fragmented tools
to integrated,
interoperable
communication
platform
January 2013
eZ enables the guidance through the
end-to-end process experiences
Moments of Influence
Communicate
Awareness
Exploration
Comparison
Selection
Socialize
Copyright © 2012 eZ Systems
January 2013
Targeted vertical solutions
Media &
Publishing
Platform
Copyright © 2012 eZ Systems
Banking &
Finance
Telecoms
Public &
NGOs
The easy way to interoperate, create,
deliver
and optimise digital businesses
January 2013
Customer Case Studies
Newspapers and Magazines
Website: www.csmonitor.com
Geography: North America
Theme:
Newspaper website, General news
Value:
End to end digital process enablement
Integration for content syndication services
Increase of efficiency and reach by 15% year on year
Entire content archive migration (150 years)
Significant increase of subscriber reach through MultiChannel distribution
Website:
www.grazia.fr
Geography: France
Theme:
Magazine website, Fashion, Lifestyle and Glamour
Value:
Rebuild of site to create a multichannel (responsive)
environment, a multi-site installation for economically migrating
other brands to eZ Publish, free and paywall content access,
rich multi-media content archive with attractive and accurate
faceted search tools.
For more case studies: http://ez.no/Resources/Case-Studies
Copyright © 2012 eZ Systems
January 2013
Customer Case Studies (Cont’d)
Telecoms
Website:
www.orange.com
Geography: Global, HQ in France
Theme:
Orange’s corporate portal
Value:
End to end management of Orange’s end user
subscribers
Fast multimedia experience
Brand recognition increased by 10% in 12 months
Multisite concept ready to build sites for global
subsidiaries
Cost efficiency increased by 10% year on year
Non-Governmental Organisation
Website:
http://www.wwf.fr
Geography: France
Theme:
WWF’s French website
Value:
Multimedia library
News and social feeds
Enablement of interactivity and donation tools
The eCommerce shop increased its sale by 8%
Dynamic mission updates and reduced time of editorial work
For more case studies: http://ez.no/Resources/Case-Studies
Copyright © 2012 eZ Systems
January 2013
Customer Case Studies (Cont’d)
Financial Services
Finanz Informatik: Computer centre for over 400 German banks
Intranet
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Internet
Extranet
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Copyright © 2012 eZ Systems
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Enable distributed editors to publish content
Establish the intranet as communication
channel
Higher employee satisfaction and ease of
FIND information
Merge Lotus Notes & web
Establish a central and integrated knowledge
base for customers and partners
Central user-management-system with defined
access to all information
Project platform allowing to effectively change
and modify content from any device
Reduction of the time-to-web by 25%
Reduction of duplicate content through multichannel-publishing – efficiency increased by 30%
Higher frequency and customer loyalty by
enablement of access any time and from any
device by keeping banking security standards
January 2013
Digital Experience Management
= Web Content Management
+ Personalised Experience
+ Digital Services Support
Industry Growth
Drivers
Multichannel &
Multisource
Search &
Retrieval

Massive $32 Billion
overall market
opportunity, growing
2x faster than general
software market
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Deployments of cloudbased software (SaaS
and PaaS) growing 34x faster than onpremise
Personalization
and marketing
automation
Experience
Ready
WCM
eCommerce
Solutions
Analytics &
Insights
Customer
Interaction
Management
Copyright © 2012 eZ Systems
January 2013
eZ Publish 5 Platform
Included in eZ Publish 5 Platform:
- Responsive Design - m. Mobile Templates
- Native App SDK
- REST API
eZ App Factory
eZ OpenMagazine
eZ Tube
eZ ARender
eZ for IBM FileNet®
eZ Translation
Manager
Apps
Services
Software products
Multichannel &
Multisource
Personalization
and marketing
automation
Search &
Retrieval
eZ Find
eZ Smart Tags
Connectors
Experience
Ready
WCM
eZ odoscope
eZ LiveViewer
eZ Content Cockpit
eCommerce
Solutions
Analytics &
Insights
Customer
Interaction
Management
eZ Recommendation
Services
eZ Exceed
eZ Marketing Automation
eZ Collaboration Workflow
eZ Teamroom
eZ Accelerator
eZ Web Shop
07PayEx
eZ Way 2 Magento
eZ Lekane Dialogue
Copyright © 2012 eZ Systems
January 2013
What Does The eZ Publish Platform Do ?
eZ Publish enables the full life cycle management of best-in-class, contentdriven digital businesses
Customers, Consumers, Employees,
Deliver
Customize, Adapt, Recommend
User
Interface
Create
Optimize
APIs
Author, Capture, Collaborate
eZ Publish Platform
Business
Logic
Learn, Adapt, Convert
Storage
Content Creators, Marketers, Information Workers
Copyright © 2012 eZ Systems
January 2013
eZ Publish releases 2012
2012 has been a year of many major paradigm shifts
Etna
Kilimanjaro
Kilimanjaro
eZ Publish 5
eZ Publish 4.7
H
Hybrid Shipping Model
Optimize
your digital channels
360 degree
Digital Experience
Management
Public Release:
May 15th, 2012
Public Release:
Nov 20th, 2012
Copyright © 2012 eZ Systems
January 2013
Hybrid shipping in action
Copyright © 2012 eZ Systems
January 2013
Hybrid shipping in action
Copyright © 2012 eZ Systems
January 2013
Hybrid shipping in action
Copyright © 2012 eZ Systems
January 2013
End-to-end Digital Channel Lifecycle Management
eZ Publish 5 is a breakthrough towards simple, seamless and
optimized digital channel management
eZ Publish 5 is the
first step into
the new era
“Hunting
Customers”
“Farming
Customers”
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eZ Publish Platform
Copyright © 2012 eZ Systems

Transformation to a
true Platform
guaranties sustainable
investment
Holistic customer
management
Mission and business
critical ready
January 2013
eZ Publish 5 Architecture
CONTENT DELIVERY
HTML5
reps.
design
Mobile
HTML5
TRACKING
RSS
ATOM
U.I.
Coupled / Decoupled publishing / ESI
In Site
Editing
Admin
Interface
Touchscreen
Interface
Style Editor / Template System
Live viewer
Web
Tracking
Flash
Desktop
Kiosk...
CDN / FRONT CACHE / HTTP Acc.
REPORTING
Odosmap
RECO / PERSO
iOS/
Android
Mobile
App
Web2
Print
eMail
eZ
Reco
Social
MKTG AUTO.
Multisite Management / Multichannel Publishing
Capture
Segment
Campaicn
CONTENT MANAGEMENT
Cache Services
Version Mgmt
Roles &
Permissions
Workflow
Engine
Notification
Service
Translation
Service
CONTACTS
Contact
Database
Media Asset
Management
API
EXTENSIONS.
JSON /
REST
SOAP
Translation
Service
Audit
Trail
Connector E-Commerce, ERP, CRM
eZ Market
Search &
Index
Collaboration, DAM, Publishing
Partners
User
Management
Workflow, UI, Theme
Custom
XML ix
Infrastructure ...
Clustering
Service
CONTENT REPOSITORY
Structured & Unstructured Data
/ Flexible Content Model
/ Scalable & Distributed
Copyright © 2012 eZ Systems
USERS & GROUPS
Flexible
/ Extensible
/ Interoperable
Auth
LDAP,
/ SSO,
/ CAS
Cloud
PAAS Service
Site
Management
January 2013
Technical Highlights of eZ Publish 5
Web
Service
Integration
Web Applications
Web
Service
Integration
REST API 1
(LS)
eZ Publish 5 Controller
REST API 2
eZ Template
Engine LS
PHP
Extension
Development
TWIG Template Engine
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PUBLIC API
Business Application
Logic
(LS)
Business Logic
Persistence API
Legacy Storage
Driver
Legacy Kernel (4.x)
Copyright © 2012 eZ Systems
RDBMS
Storage
Driver
NoSQL 5.1
Storage
Driver
5.1
S3/FS 5.?
Storage
Driver
New Kernel (5.x)
Custom
Storage
Development

eZ Publish 5 is the first
content management
platform designed to
handle Massive
Content & Big Data!
eZ Publish 5
integrates the
Symfony 2
framework combining
the power of the two
communities and
innovation leading
technologies
The new template
engine TWIG
enhances rendering
speed
January 2013
The new eZ Publish 5 Capabilities
NEW:
• eZ Marketing
Automation
• Public API, REST
API, Persistance
API
• Symfony 2
Development
Framework
Web
Service
Integration
Web Applications
Web
Service
Integration
REST API 1
(LS)
eZ Publish 5 Controller
REST API 2
eZ Template
Engine LS
Fast
Cloud friendly
Interoperable
Adaptable
Agile
Social
Easy usable
…
Copyright © 2012 eZ Systems
TWIG Template Engine
PUBLIC API
Business Application
Logic
(LS)
Business Logic
5.1
Persistence API
Legacy Storage
Driver
Legacy Kernel (4.x)
•
•
•
•
•
•
•
•
PHP
Extension
Development
RDBMS
Storage
Driver
NoSQL 5.1
Storage
Driver
S3/FS 5.?
Storage
Driver
Custom
Storage
Development
New Kernel (5.x)
» eZ Publish 5 is not anymore a simple content
management application but a complete platform, the eZ
Publish Platform.
With a solid future-proof architecture designed to support
the next generation of online applications, its goal is to
handle Big Data as well as existing and future Customer
Experience Management needs as well a range of
emerging requirements. It is backward compatible with
legacy eZ Publish architecture.
January 2013
Leveraging the eZ Community Project
Uniquely business driven open source community linking core coding
competencies with eZ products
eZ Publish
eZ Community

42,700 members
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50%+ growth in certified developers per year
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80%+ of members are web professionals
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28,000 technical contributions made
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700+ man-years of development
Symfony
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One of the most
used PHP
frameworks
worldwide
Open Source
All IP owned by eZ
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Core in-house team
drives architecture,
design and key
application logic
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Community adds key
support through
enhancements and
extensions
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Community
accelerates innovation
and market reach
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Community is selfsufficient and
sustaining (tests their
own code)
PHP
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Copyright © 2012 eZ Systems

Most used web
programming
language
Over 75% of web
servers worldwide
Open Source
January 2013
eZ Publish – Hybrid Delivery Model
eZ Publish 5 will be shipped as a preconfiguered,
stack-optimized cloud service and on premise
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Enterprise-ready
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End-to-end solution
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eZ Publish
Trial
eZ
Publish
Start
eZ
Publish
Basic
eZ
Publish
Silver
eZ
Publish
Gold
eZ
Publish
Platinum
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Small Medium Businesses
Under-the-hood
visibility
Open Environment
Enterprise
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Scale as you go
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Copyright © 2012 eZ Systems
Flexible Business
Models
Open Source
Open Architecture
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Trial
No Silos
Feasibility Back to IT
Management
Agility For Success
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Performance
Availability
Security
Elastic environment
Module Flexibility
January 2013
Contents
 Company
Company
 eZ Publish Platform
 Customers and Go-to-Market Strategy
 Management Team and Organization
 The Future Summarised
SLIDE 29
Copyright © 2012 eZ Systems
January 2013
17,000+ Contracted Customers
Enterprise
700
(5k employees+)
Mid Market
(1K-5k employees)
1,400
Small and Family Business
(1 to max. 1,000 employees)
Users of cost-free community
version
Copyright © 2012 eZ Systems
15,000
230,000+
January 2013
Major Verticals
eZ Systems targets horizontal markets and focuses on selected
verticals with highest volume and frequency digital content needs
Media &
Publishing
Copyright © 2012 eZ Systems
Banking &
Finance
Consumer
Brands
Public &
NGOs
Telecoms
January 2013
Key Sales and Implementation Partnerships
eZ Systems works with 200+ partners, ranging from integrators,
consultancies to digital agencies
Enterprise
Mid Market
Small and Family Business
Copyright © 2012 eZ Systems
January 2013
Deutsche Telekom: Business Marketplace
eZ Publish International – the website builder for family businesses
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DT Business Marketplace provides Software-as-a-Service
applications targeting 3 million family businesses market in
Germany
eZ Publish was selected by DT as the multi-tenant website
building kit
Joint go-to-market approach:
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Copyright © 2012 eZ Systems
Deutsche Telekom runs Sales, Operations, Marketing, 1st and 2nd
Level Support and Clearing. eZ provides Development, 3rd level
support, Product Management and Operations support
With eZ Publish International users can create multi-language and
mobile-ready websites on a self-service, “programming-free” basis
with preconfigured templates
eZ Publish International is a shrink-wrapped solution of the eZ
Publish platform with turnkey capabilities
January 2013
Global Sales Organization
London, UK
 Sales Office
Paris, France
 Sales Office
Norway
 Sales Office (Oslo)
 Admin. HQ (Skien)
Cologne, Germany
 Commercial Headquarters
 DACH Sales
 Engineering HQ
New York, US
 Regional HQ
 Sales Office
Lyon, France
 Engineering
Tokyo, Japan
 Sales Office
Beijing, China
 Sales Office
Singapore
 Sales Office
Note: 100% subsidiary in Cologne, Oslo, Paris, New York, Singapore, Beijing; branch office otherwise.
Copyright © 2012 eZ Systems
January 2013
Future Go-to-Market Targets
eZ’s strategy focuses on value add offerings towards existing users
1. Conversion of installed base
100%
75%
Cost-free community installations
Contracted customers
50%
25%
0%
2010
2011
2012
2013
2014
2. Migration from on-premise to hybrid/cloud
100%
75%
On Premises Revenue
Cloud-based Revenue
50%
25%
0%
2010
2011
2012
2013
2014
3. On-boarding of customers with previous vendor lock-in
Copyright © 2012 eZ Systems
January 2013
Why eZ Publish Is Successful ?

Commercial Open Source – no vendor lock-in

Hybrid Software Delivery Model – flexible make or buy decision

Platform services (translations, analytics, marketing automation etc.) – pay
as you go
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Smart Partner Model (Solution Partner Program, eZ Market) – the smartest
partners go to the biggest business opportunity
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Interoperability & Scalability (software is the glue) – one platform fits it all,
from small office to large enterprise
Copyright © 2012 eZ Systems
January 2013
Contents
 Company
Company
 eZ Publish Platform
 Customers and Go-to-Market Strategy
 Management Team and Organization
 The Future Summarised
SLIDE 37
Copyright © 2012 eZ Systems
January 2013
Management Bios
Gabriele Viebach – CEO
 Joined as CEO in October 2010
 Extensive sales, marketing, and GM experience in IT: BT Germany, BEA Systems and
CEMEA Telecommunications
 Multi-lingual, Master in Economics from University of Hagen
Bård Farstad – Founder and Chairman Product Innovation Board
 Founded eZ Systems together with his brother in 1999
 Master in Software Engineering from Høgskolen i Buskerud (HiBu), Norway
Christof Zahneissen – Chief Product Officer
 Joined as CPO in 2011 from Making Waves (strategy consultant, Norway)
 Previously a Strategy Consultant for Making Waves, Management Consultant for Edicos
Group, Director Product Management at Gauss, and Director of Online Services at Holtzbrinck
 Master in Economics from Freie Universität Berlin
Dr.-Ing. Ralph Hünermann – CTO
 Joined eZ in 2011 as CTO, following the acquisition of Odoscope Technologies, a web
analytics software provider he founded in 2006
 Previously, founded web agency e-mediad in Cologne, CEO of specialist web-agency
Eyecare New Media AG, Cologne
 Phd (Dr.-Ing.) from RWTH Aachen, Dipl.-Ing. Electrical Engineering RWTH Aachen
Copyright © 2012 eZ Systems
January 2013
Management Bios (Cont’d)
Michael Friedmann – Chief Information Officer
 Joined eZ as CIO in 2011 following acquisition of YOOCHOOSE GmbH, an online
recommendation & personalization technologies company
 Previously Program Manager Architecture & Innovation, International Product Management,
T-Systems Enterprise Services, and Senior Consultant for Detecon Gmbh
 Executive MBA, Northwestern University - Kellogg School of Management, and Master in
Computer Science from Universität Karlsruhe
Dr. Uwe Alkemper – Senior Vice President, Professional Services
 Joined eZ as SVP Professional Services in 2011 following acquisition of YOOCHOOSE
GmbH, an online recommendation & personalization technologies Company
 Previous experience as Managing Partner and Consultant for Detecon Gmbh, an
international management and technology consulting company
 Executive MBA, Kellogg School of Management, Master and Dr. in Physics from University
Cologne and Bonn
Michael Longman - CFO
 Joined eZ in 2012 as CFO
 Over 25 years experience gained in the IT, Telecommunication & Financial Services sectors
 and a strong track record in developing and managing companies from start-up through to
IPO
 Hands-on experience of managing a global technology company and experience in board
level responsibilities, executive management, CFO, business development and strategic
planning,
Copyright © 2012 eZ Systems
January 2013
Contents
 Company
Company
 eZ Publish Platform
 Customers and Go-to-Market Strategy
 Management Team and Organization
 The Future Summarised
SLIDE 40
Copyright © 2012 eZ Systems
January 2013
Why eZ Systems Will Be Successful ?

Addressing a large, strategic but fragmented global market with a
unified, integrated platform

Best-in-class platform: only platform addressing digital business
lifecyle end to end – unique window of 18+ months according to
Gartner and Forrester

Solid commercial foundations: existing global footprint of 17,000
customers including blue chips, significant and rapidly growing
recurring subscription revenue base

Built-in business accelerators: transition to “all cloud”, conversion of
massive cost-free user base, expansion of existing partner network
into additional geographies
Copyright © 2012 eZ Systems
January 2013
Empowering enterprises with
the freedom to create
sustainable digital business